For better or for worse of college sports, NIL is here to stay and it certainly gives an advantage to schools with more money. Just looking at the SEC alone, collectives raised more than $200 million in the 2023-24 fiscal year. Unfortunately, Kentucky is ranked in the lower half of that.
According to documents from the House v. NCAA proposed settlement, Kentucky raised $11,254,204 from athletics collectives for the 2023-24 fiscal year. That ranks 11th of the 15 public universities in the SEC and is just more than half of the top collective, Texas who raised over $22 million.
Full Rankings
Rank
School Name
Collective Funding
1
Texas
22,272,474
2
LSU
20,137,141
3
Georgia
18,326,566
4
Texas A&M
17,228,714
5
Alabama
15,995,406
6
Florida
15,802,237
7
Oklahoma
14,817,595
8
Tennessee
11,602,164
9
Auburn
11,588,953
10
Arkansas
11,544,039
11
Kentucky
11,254,204
12
S. Carolina
9,554,700
13
Ole Miss
8,872,378
14
Missouri
7,146,859
15
Mississippi St.
6,467,166
NR
Vanderbilt
Not Available (Private School)
While collective funding is low, Kentucky has been a top 20 athletic program in total revenue, partly thanks to being a school that profits from its basketball program. Looking ahead to 2025, Kentucky is expected to stay in the top 20 nationally in athletic revenue, fifth in the SEC by bringing in an estimated 131,139,792. Ahead of programs like Georgia, LSU, Florida, and Tennessee.
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With revenue sharing coming in the near future, even more money is going to be involved in roster and program building. Schools in the Big Ten and SEC have an even bigger advantage due to their new TV deals, giving them up to an extra $70 million or more.
A new era of college sports is here. It’s time to prepare and embrace it.
The majority of the Big Blue Nation would have called you crazy if you told them that after the eighth week of college football, the Wildcats would be ranked inside the top 10 and holding the No. 1 spot in the SEC rankings.
With a season like this, sometimes you have to stop looking at all the outside noise, aligning with what Will Stein preaches, and take in what the program has achieved up to this point.
In his first year at the helm, Stein has brought a whole new source of energy to the Bluegrass, turning a basketball-crazed fanbase into one fully invested in what happens on the gridiron every single Saturday.
Kentucky sits at a 7-1 record currently, with its resume having multiple marquee victories. The Cats beat No. 9 Texas A&M in College Station for the first time since 1952, and three weeks later, they knocked off No. 10 LSU in dramatic fashion.
They’ve also won road matchups at South Carolina and Oklahoma, games they were both underdogs in. These trips usually end with a loss and a quiet trip back home.
Not this year.
With just four games remaining on the schedule, the Wildcats are in control of their own destiny regarding BOTH the SEC Championship and the College Football Playoff. As of now, Kentucky holds the top spot in the conference and ranks No. 9 nationally, meaning if the season ended today, Stein’s studs would have a spot in the playoff field.
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Don’t tell coach Stein this, though, because he is well aware that his team’s “job” is far from finished. He said so in his postgame press conference.
“Yeah, it’s amazing….what, we’re eight games in, and we have four games left?” Stein asked. “We have to continue to improve as a team, as a coaching staff, to keep finding ways to win.”
Finding different ways to win has been Kentucky’s secret to success this year.
The remaining slate is not a cakewalk – Kentucky faces No. 16 Tennessee in two weeks’ time in Knoxville, then they host the current No. 17 Florida Gators at home. The Wildcats will then travel down to Columbia, MO to face the Missouri Tigers, and, as always, will close out the season in the Governor’s Cup against the Louisville Cardinals.
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With the craziness around the sport of college football this year, if Kentucky suffers one more loss to a ranked opponent, its playoff dreams won’t be shattered, but certainly wouldn’t be in contention for any second chances.
So BBN, will the slipper continue to fit? We will all get to find out after the bye week takes place, when the Wildcats face the Tennessee Volunteers on Nov. 7. Kickoff for this primetime matchup is set for 6:15 p.m. ET and will air live on ESPN.
Will Stein has only been the head coach of Kentucky for eight games, but has already managed to rack up seven wins. With this feat, he is now all square with what Bear Bryant was able to achieve during his first season with the Cats.
While the two coaches come from completely different eras of the sport, it shows just how impressive Stein’s start in Lexington has been. With four games still remaining on the 2026 schedule, he has a chance to surpass Bryant’s win total during his first year as a whole.
When Bryant arrived at Kentucky in 1946, he inherited a program coming off a disappointing 2-8 season. However, it didn’t take long for him to turn things around. The Wildcats opened his first season with three straight victories, including a dominant 70-0 win over Xavier.
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Kentucky would go on to finish 7-3, with a 2-3 record against SEC opponents. The Wildcats also briefly appeared in the AP Top 20, reaching No. 19. Despite falling to Georgia, Alabama and Tennessee, Bryant’s first year gave Wildcat fans a reason to believe the program was heading in the right direction.
It’s Stein Time in the Bluegrass. 😼@CoachWillStein is our new head coach!
Eighty years later, Stein is off to an impressive start of his own. After suffering a loss to a ranked Alabama team in week two, the Wildcats have bounced back with six consecutive wins, including victories over No. 9 Texas A&M and No. 10 LSU.
Stein has already secured bowl eligibility and surpassed Bryant’s first-season SEC win total, with a 5-1 conference record compared to Bryant’s 2-3 finish in 1946. With the win over Vanderbilt, the Wildcats now have won five consecutive SEC games for the first time since 1977, adding another historic accomplishment to Stein’s debut season.
While the game has changed drastically over the past 80 years, both coaches found success early in the blue and white. For reference, Bryant’s Wildcats scored 233 points in 10 games while allowing just 90. This year’s team has already surpassed that offensive total, scoring 263 points through just eight games.
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Obviously it’s too early to compare their overall coaching careers, but Stein has already given BBN plenty to be excited about in the foreseeable future. Now, he needs just one more victory to surpass Bryant’s seven-win debut in Lexington.
The Wildcats moved to 7-1 on Saturday, Oct. 24, taking sole possession of the No. 1 spot in the conference. During this six-game win streak, Kentucky has constantly moved up the ranks in the AP Top 25 Poll, coming in this week as the No. 9 team in the nation.
Will Stein and his team have continued to beat the odds, receiving the team’s highest ranking since week eight of the 2022 season. This is the first time Kentucky has been ranked in the Top 10 in week nine since 1977.
It’s hard to fathom that the blue and white have made it this far, with the program transforming into a powerhouse rather quickly. After becoming the No. 15 ranked team with a win over Lane Kiffin and LSU at home, the Cats have steadily moved up the polls, jumping three spots in back-to-back weeks. In fact, every team but No. 1 Miami moved spots this week.
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Kentucky is one of nine SEC teams ranked this time around, joined by the second place No. 3 Georgia Bulldogs, No. 10 Alabama, No. 11 Texas, No. 12 Ole Miss, No. 15 LSU, No. 16 Tennessee, No. 17 Florida and No. 23 Missouri.
A full list of the rankings can be found below:
Miami Hurricanes (7-0)
Ohio State Buckeyes (6-1)
Georgia Bulldogs (6-1)
Indiana Hoosiers (7-1)
Notre Dame Fighting Irish (6-1)
Utah Utes (7-0)
UCLA Bruins (7-0)
BYU Cougars (6-1)
Kentucky Wildcats (7-1)
Alabama Crimson Tide (6-2)
Texas Longhorns (5-2)
Ole Miss Rebels (5-2)
Texas Tech Red Raiders (6-1)
Wake Forest Demon Deacons (6-1)
LSU Tigers (6-2)
Tennessee Volunteers (6-2)
Florida Gators (5-2)
Houston Cougars (6-2)
SMU Mustangs (6-1)
Boise State Broncos (6-1)
Northwestern Wildcats (6-1)
Arizona Wildcats (6-1)
Missouri Tigers (5-2)
Oklahoma State Cowboys (5-2)
Wisconsin Badgers (5-2)
Receiving votes: Iowa (76), New Mexico (41), Cincinnati (11), Oregon State (10), South Carolina (8), Minnesota (7), USC (7), UTSA (1), Virginia Tech (1).