Kentucky never has to worry about a big game being sell out, nor most regular season games. However, that is not the case for the school an hour down the road.

With a new and energetic head coach bringing an exciting style of play, one would think that Louisville Cardinal fans would be ready to support their program and attend a Top 25 game in their NBA style arena. Yet, you would be wrong.

With a matchup with 12th ranked Tennessee on Saturday, the Cardinals have thousands of tickets available for KFC Yum Center. Earlier this week head coach Pat Kelsey went around Louisville’s campus to encourage students to purchase tickets and attend the game.

UPS and Louisville boosters have purchased tickets in bulk this week to give away. Now just 24 hours away from tip and in order to have a respectable atmosphere, they have resorted to giving away FREE tickets, as long as you are a Planet Fitness member which costs $10/month.

Sound the “LUNK” alarm for Louisville’s ticket sales.

Love it or hate it, Kentucky and Arkansas will be compared to one another all season and that is because of the move of John Calipari this offseason. After fifteen seasons at Kentucky, it’s natural for people to want to follow how the now-former Kentucky coach fares in Fayetteville.

Following the Razorbacks season-opening win against Lipscomb, Calipari was asked a question about Baylor and Scott Drew, who they play this weekend.Rathern than asking about the matchup, a reporter asked if he had talked to Drew about the Kentucky job when he had a top candidate for the opening this offseason.

“He [Drew] never called me on it. We never talked,” Calipari responded. “I see what Mark Pope is doing, good for him. Good for him. And it’s a program that deserves that.”

Drew heavily considered taking the job, even sending his family for a visit of Lexington before ultimately declining. Calipari spoke as to why he believed Drew remained at Baylor.

“Scott has done unbelievable work at Baylor and probably got comfortable there and, ‘Why would I go into that hornet’s nest?’”

That “hornet’s nest” is Kentucky. To be fair to him, he is correct, as the Kentucky job is not for everyone. However, for the reasons it can be seen as a “hornet’s nest”, i.e. the pressure and expectations, it is also the reasons it is the greatest job in college basketball. Mark Pope, who is at the helm now, understands that as well as anyone in the country.

College basketball has changed with the advent of NIL and the transfer portal. In some ways for the better, and in others for the worse. That said, when money is introduced, it can complicate things, and even give opportunities for people to deceive young athletes.

It has already been seen in college football, as multiple athletes have opted to sit out the remainder of their seasons after not receiving NIL money they were originally promised. According to Kentucky transfer guard Kerr Kriisa, it is happening in college basketball too.

“In the college industry, kids are getting lied to,” Kriisa told Kentucky Insider. “They’re getting sold something that’s not true, that’s not there.”

As of now, there are few bylaws and guidelines that the NCAA can enforce, leading to the current landscape. However, Mark Pope is separating himself.

“With Coach Pope, that’s not the case,” he added. “He’s honest. He doesn’t tell you something that’s not there. He’s not going to sell you some BS. He’s going to tell you how things are. That’s the thing I appreciate most, especially in this college industry. That is a very big thing about Coach Pope.”

Pope presents himself as honest and authentic, and that is apparent very quickly upon meeting him. Kriisa suggests that is why he has had early recruiting success.

Kentucky’s most recent commitment Acaden Lewis said as much following his accountment this past weekend.

“[Mark] Pope, he was in the hood with me,” Lewis said. “He came to my barber shop and everything. It felt like a home. Felt like somewhere I should be.”

Talking to the father of another Kentucky prospect, “Everything is super personal with him [Pope]. It’s super cool.”

That authenticity is why Big Blue Nation and recruits have fallen in love with Pope. Now, will it lead to success? Time will tell.