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Kentucky Basketball to Launch New NIL Collective to Make Kentucky the “Top NIL Destination in College Basketball”

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Kentucky basketball is set to announce a new NIL collective.
Randy Sartin-USA TODAY Sports

“Name, image, likeness,” aka NIL, has taken over college athletics. Love it or hate it, you can’t be competitive without it. Kentucky basketball is doing its part to stay on the forefront.

Earlier this week, KY Insider received word that there would be some positive news on Kentucky basketball’s NIL. On Wednesday, that was confirmed. KSR’s Matt Jones reported that Kentucky basketball will be launching a new NIL fund on Thursday, with both John Calipari and Athletic Director Mitch Barnhart heavily involved in the launch.

“Hearing an official Kentucky Basketball NIL Fund will be officially launched tomorrow for the purpose of making UK Basketball the top NIL destination in College Basketball. [John] Calipari and others part of the launch,” Jones said. “As part of the new Kentucky Basketball NIL Fund, fans will be able to participate in ways that include donations but also being active in non-financial ways.”

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Last summer, John Calipari was able to collect a significant amount of money via boosters and former players for the 2023-24 season for a rumored $7 million in NIL, among the elite in college basketball. This collective will help keep the Wildcats at that level and maybe even higher.

It is notable that this collective is being supported by Barnhart, who has been criticized for being behind in his views of NIL. Those views seem to changing. Even last week, Barnhart put out a video promoting Kentucky’s current NIL activities.

Barnhart did work with Calipari to make this happen, with Trilly Donavan even suggesting Barnhart got “nervous” about Calipari potentially leaving. While those two may not have the best personal relationship, it is not as bad as some suggest. This news is proof they still work together and want what is best for the program. It also suggests that John Calipari intends to continue coaching at Kentucky for the near future.

It will be interesting to see how Big Blue Nation will be able to participate, even in non-financial ways as Jones pointed out. That said, this is a promising development for the future of Kentucky Basketball.

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Men's Basketball

Three Wildcats Heading to NBA Draft Combine

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Jayden Quaintance, Otega Oweh, and Malachi Moreno are all heading to the 2026 NBA Draft Combine in Chicago. Here's what's at stake for each Kentucky Wildcat — and what Big Blue Nation should be watching for.
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Kentucky Basketball is sending a trio to the 2026 NBA Draft Combine.

The NBA officially announced 73 participants for the 2026 Combine, with Jayden Quaintance, Malachi Moreno, and Otega Oweh all representing Kentucky.

Interestingly, the pool to select combine participants is growing smaller. Just 71 college players entered their name in the NBA Draft this year, down from 106 last year and a peak of 363 in 2021. That’s the lowest early-entrant total since 2003.

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For Kentucky, Quaintance is still the headliner. Once viewed as a lottery lock before playing just four games for Kentucky last season due to lingering issues from an ACL tear, his stock has fallen and currently ranges from mid-late first round, 18th in ESPN‘s latest projections.

Still, NBA teams draft on potential, and a big man with his footwork, passing ability, and rim protection at just 18 is a unicorn. The medicals at the Combine will be crucial, and Chicago is where that process begins in earnest.

Oweh tested the draft waters in 2025, returned to Lexington, and made the most of it. The senior guard was Kentucky’s leading scorer in back-to-back seasons, averaging 18.2 points per game this past year. He currently sits at No. 76 (ESPN) in draft rankings, on the bubble, but the Combine is exactly where a player like Oweh can make a leap.

Then there’s Moreno, the wildcard. ESPN‘s latest mock draft projects Moreno at No. 44 to the Brooklyn Nets in the second round, though he’s still widely expected to return to Lexington for his sophomore season and a be a centerpiece for the Wildcats after an All-SEC freshman season. Moreno has first round potential.

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The Combine is set to take place at Wintrust Arena and the Marriott Marquis in Chicago from May 10th-17th, and will be televised on ESPN2 and NBA TV.

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Football

UK Moves Forward with Plans for Entertainment District Near Kroger Field

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The University of Kentucky is moving forward with a new entertainment district near Kroger Field, selecting the “Cooper Connector” proposal ahead of construction.
UK Athletics

Last year, Champions Blue LLC, the LLC created for UK Athletics, announced the plan to build an entertainment district near Kroger Field to create a new revenue stream. Earlier this week, the school made the next step before the district’s construction, choosing one of four proposals.

On Tuesday, Kevin Locke, UK’s Associate Vice President of planning, design and construction, informed the Champions Blue Board of Governors that the school is moving forward with the “Cooper Connector” plan. This proposal is based on similar districts created near arenas for Ohio State University, Arizona State University, the Green Bay Packers, and the Atlanta Braves.

As an effect of this plan, Bluegrass Community and Technical College will vacate from the school’s original home on Cooper Drive by the end of 2026, a spokesperson told the Lexington Herald-Leader.

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Despite BCTC still holding classes, Kentucky originally took control over the property with an agreement in 2008, after BCTC built a new campus at the former site of Eastern State Hospital, which moved to land owned by UK on the Coldstream Research campus.

The “Cooper Connector” plan includes retail and a hotel conference center, but dining will serve as the anchor, as Locke explained to the board on Tuesday.

“Food and beverage, that would serve as the anchor use for this scheme,” Locke said. “This location needs genuine energy, with multiple retail spots creating critical mass, rather than an isolated, one-off destination. And with the right mix of food, entertainment, and access, this corridor will come alive and attract private investors as well as become an asset for the university, staff, and surrounding community.”

With the plan, there are still some final decisions to be made over the coming weeks, including the precise location for the hotel conference center.

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Perhaps the biggest decision will be whether to include a multi-use facility that would include a new basketball practice facility into the Kroger Field entertainment district or as part of a district to be built near Historic Memorial Coliseum that will include retail, housing, and parking. A conversation study is needed, set to be complete this summer.

Also posted on A Sea of Blue.

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BB Recruiting

Mark Pope Flying to Israel to Visit “Up and Coming” Brazilian Basketball Player Marcio Santos, in “Advanced Talks”

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Kentucky basketball is targeting Brazilian prospect Marcio Santos as Mark Pope expands recruiting globally. Latest updates on UK’s pursuit and fit.
EuroLeague

Mark Pope is on an international search to help fill Kentucky’s roster. Already singing Senegalese prospect Ousmane N’Diaye last week, a new target has emerged.

On Tuesday night, following a visit with the top ranked prospect prospect in the 2027 class, CJ Rosser, Pope caught a flight to JFK airport in New York City, and from there to Tel Aviv, Israel to visit 23-year-old Brazilian prospect Marcio Santos. Note, he would be 24 years old at the start of next season.

Santos currently plays for Maccabi Tel Aviv Basketball Club, a club that plays in the Israeli Premier League and internationally in the EuroLeague. Having won six EuroLeague titles, and sending a number of players to the NBA Draft, including Deni Avdija and Omri Casspi, the club is considered to be one of the best in all of Europe.

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In his first season with the club, Santos is averaging 6.9 points, 1.6 boards and 0.6 steals on 40% shooting from deep.

Prior to playing with Maccabi, Santos spent a season with German club Ratiopharm Ulm, averaging 8.4 points, 3.7 boards and 0.8 steals in the German League, helping them reach to the playoff finals.

Santos started his career with Franca in his native Brazil, helping secure three straight Brazilian League crowns. In 2022-23 was part of the side that won the FIBA Intercontinental Cup and BCL Americas titles.

With a 6-8, 250-pound frame, Santos plays currently as a four or a five, being undersized for the latter with taller matchups, leading to rebounding and interior defense struggles. That said, his coach, Oded Katash, loves his versatility.

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“He can finish plays near the rim and step outside to shoot,” Katash said. “He plays with passion and enthusiasm, and knows how to show toughness and defensive aggressiveness. He’s a smart physical player who helps the team in many areas of the game. He’s a solid playmaking big man with sharp passing instincts.”

Pope flying to visit Santos shows very real interest, and according to sources, Kentucky has made an offer and are in “advanced talks” with Santos. Signed to a three year deal with Maccabi, earning $600k annually, part of the NIL agreement would be a buyout of his current contract.

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