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Kentucky Basketball to Launch New NIL Collective to Make Kentucky the “Top NIL Destination in College Basketball”

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Kentucky basketball is set to announce a new NIL collective.
Randy Sartin-USA TODAY Sports

“Name, image, likeness,” aka NIL, has taken over college athletics. Love it or hate it, you can’t be competitive without it. Kentucky basketball is doing its part to stay on the forefront.

Earlier this week, KY Insider received word that there would be some positive news on Kentucky basketball’s NIL. On Wednesday, that was confirmed. KSR’s Matt Jones reported that Kentucky basketball will be launching a new NIL fund on Thursday, with both John Calipari and Athletic Director Mitch Barnhart heavily involved in the launch.

“Hearing an official Kentucky Basketball NIL Fund will be officially launched tomorrow for the purpose of making UK Basketball the top NIL destination in College Basketball. [John] Calipari and others part of the launch,” Jones said. “As part of the new Kentucky Basketball NIL Fund, fans will be able to participate in ways that include donations but also being active in non-financial ways.”

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Last summer, John Calipari was able to collect a significant amount of money via boosters and former players for the 2023-24 season for a rumored $7 million in NIL, among the elite in college basketball. This collective will help keep the Wildcats at that level and maybe even higher.

It is notable that this collective is being supported by Barnhart, who has been criticized for being behind in his views of NIL. Those views seem to changing. Even last week, Barnhart put out a video promoting Kentucky’s current NIL activities.

Barnhart did work with Calipari to make this happen, with Trilly Donavan even suggesting Barnhart got “nervous” about Calipari potentially leaving. While those two may not have the best personal relationship, it is not as bad as some suggest. This news is proof they still work together and want what is best for the program. It also suggests that John Calipari intends to continue coaching at Kentucky for the near future.

It will be interesting to see how Big Blue Nation will be able to participate, even in non-financial ways as Jones pointed out. That said, this is a promising development for the future of Kentucky Basketball.

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Men's Basketball

Mark Pope on Trent Noah’s Lack of Minutes: “There’s Definitely Space for Him, and it’s My Job to Find It”

After Kentucky’s disappointing loss to Arkansas, many have called into question Coach Pope’s refusal to play Trent Noah.

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Kentucky Wildcats forward Trent Noah (9) shoots the ball.
Trent Noah - IMAGN

Trent Noah, in addition to being a fan favorite for geographical reasons, has provided a serious spark off the bench for Kentucky in the last two games. Against Tennessee specifically, Noah drilled a three from the mid-court logo during a crucial second-half stretch that helped keep the Volunteers at bay.

In the loss to Arkansas, he watched the entire game from the bench.

Exploring Space

Mark Pope was asked about this seemingly random discrepancy after the game, saying, “With Drew coming back, and Ansley playing so well… I wonder if there’s some space for Trent actually at the 3. I think that’s something we can explore.”

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“As we kind of reconfigure everything we’re doing right now, on the fly, he’s played well and there’s definitely space for him, and it’s my job to find it,” he continued.

With the carousel of injuries that Kentucky has dealt with so far this season, the rotations being non-concrete is no surprise.

But Noah’s absence in a game where the Wildcats are struggling in just about every facet that he specializes in is nothing short of a head-scratcher. The offense had stalled and energy was neutralized early in the second half; why not give Noah the chance to make a play on either end and restore those things, to some extent?

Wishful Thinking

Not to mention the crowd reaction that a Kentucky native elicits when he so much as touches the ball. With the crowd already at legendary levels during that game, Noah’s appearance in the team’s time of need could’ve gone a long way in that aspect alone.

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Alas, retrospective wishful thinking won’t get us anywhere now. With a road match against Ole Miss next on the docket, Noah has an opportunity to continue his strong conference showings away from home in what has become yet another pivotal game for Kentucky.

Let’s just hope Pope finds space for him by then.

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Men's Basketball

Former Wildcats Troll Kentucky Fans After John Calipari’s Win In Return to Rupp Arena

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Tristan Pharis (Calipari) | IMAGN (Washington)

Love or hate John Calipari, the bond he forms with his players is special. Over the years, they have gone to bat for him.

That made the dynamic on Saturday night all the more awkward. While fans were split on whether to cheer or boo Calipari, players were split on their allegiance. On the one hand, they want to support the coach who helped create a better life for them and their families, but on the other, they want to support the program they played and fought for.

Since Calipari left Kentucky last April, several players have taken their stance with most going on record to say something to the effect of; they love Cal but will always support Kentucky. PJ Washington visited Calipari at Arkansas and wore Razorback gear, while Willie Cauley-Stein denounced that he would ever cheer for Arkansas despite his love for Cal.

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Before Saturday’s game, there was of course Reed Sheppard wearing an Arkansas/Kentucky split outfit that many fans took displeasure with. However, after the game, multiple players posted their congratulations to Calipari on social media.

Davion Mintz was tame, simply saying “Great win coach.”

Meanwhile, former Cat TyTy Washington posted some trolling comments.

“Coach Cal understands it now”

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“Walked into the trap and took over the trap.” (referencing Rupp arena)

One Kentucky noted to Washington, “That used to be your trap.”

Another former Cat, Jacob Toppin, retweeted Washington’s comments.

Washington and Toppin did say, “It’s all love,” but tt’s safe to say that these Cats won’t be getting a Christmas card this year.

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Ellen Calipari Reacts to Negative Fan Reaction to John Calipari and Former Wildcats

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John Calipari's wife, Ellen, was disappointed that her husband and former Kentucky players were booed in their return to Rupp Arena.

The leadup to John Calipari’s return to Rupp Arena was surrounded by the debate to boo or cheer the former Wildcat coach.

Fans were split. Some voiced their appreciation for the success and memories between 2010 – 2019, while others voiced their displeasure with the underwhelming performances of the last four seasons.

That carried into the pregame environment inside Rupp Arena. Some fans were holding custom signs saying, “Welcome home Coach Cal”, while others wore t-shirts with Calipari sporting a red clown nose.

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As he and former players walked out of the away team tunnel many fans were clapping, but were overpowered by the volume of boos. Something that his wife, Ellen Calipari, found disappointing.

Following Arkansas’ win, Ellen posted a photo of a Calipari-Arkansas shirt with the caption “Proud of some Razorback men.”

In the comments, she responded to several messages from Arkansas and Kentucky fans, including one who apologized for the booing from the fans. “The booing of him and the players was disappointing,” Ellen responded.

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