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Kentucky Fans Push Weetabix Cereal to Top of Amazon Sales Charts Following Amari Williams’ Mention of the British Cereal

The Big Blue Nation is loyal to no end; that includes mass-buying a British cereal on Amazon because Amari Williams loves it.

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Jordan Prather | IMAGN

Amari Williams had four pieces of toast for breakfast prior to Kentucky’s Round of 64 win over Troy; despite the team winning, according to Mark Pope, that wasn’t good enough.

What followed, in addition to another tournament win for Kentucky, was a textbook showing from Williams. Burying his turn from the previous game, Williams tallied eight points, 10 rebounds and six assists in the bout, leading the ‘Cats to an 84-75 win and an advancement to the Sweet 16 for the first time in six years.

The Secret Ingredient

The secret? A switch-up for the most important meal of the day. The answer? Weetabix, a British cereal that Williams grew up loving. Pope and his staff, stranded in Milwaukee for the first weekend of the NCAA Tournament, found an international food store in order to provide Williams the early morning meal.

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The craze continued on the trip home, with the UK staff buying out a similar Lexington store of the product for the rest of the tournament going forward. And it isn’t only Amari anymore – he’s got teammates and coaches hopping on the trend in a series of reports and videos released online.

It’s a full-on phenomenon, the effects of which have reverberated through the fanbase, too. The big blue nation flocked to online shops in mass to take part in the Weetabix event themselves. Amazon specifically has seen the largest uptick in sales, with the treat topping charts as the best-selling cereal on the platform within mere days of Williams’ comment in the press conference.

Williams even took to X (Twitter) in response to the news, saying, “#BBN y’all are crazy” accompanied by a couple of laughing emojis to boot.

Weetabix has not publicly commented on the situation, but they did respond to a request from KSR.

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“With a number of big basketball fans at Post Consumer Brands, word of Amari’s interview started making the rounds Sunday night,” Weetabix’s representative told KSR. “There’s been a fun energy inside the company the last few days as it’s incredibly cool to have Weetabix be included in conversations around something like the NCAA Tournament.”

As serious and gut-wrenching as the NCAA Tournament can be, something like this can serve as a real breath of fresh air for both a team and their fans, although this sort of scale is usually unique to one fanbase: the Kentucky faithful. Never underestimate ‘Cats fans’ ability to involve themselves on a level unlike any other.

It just means more… even if that means something as simple as buying a foreign cereal brand to support your favorite player.

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Men's Basketball

Otega Oweh Declares for NBA Draft, Maintains College Eligibility

Arguably the centerpiece of last year’s team, Otega Oweh has declared for the NBA Draft… but that doesn’t mean he’s officially gone.

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Otega Oweh declares for the NBA Draft whilst maintaining his college eligibility.
Chet White | UK Athletics

Few players have taken the Big Blue Nation by storm like Otega Oweh did with his arrival this past season. A lot was new in Lexington last year, but #00 stuck out for a number of reasons; namely, his infectious energy on the court and the high odds that he was going to put an opponent on a poster on any given night.

Now, Oweh has declared for the NBA Draft. He made the announcement on social media, calling Kentucky fans the “best fans in the world.”

While this may seem dire for folks keeping tabs on next year’s roster, that last line in Oweh’s announcement is crucial: “…while maintaining my NCAA eligibility.” Essentially, Otega’s time in Lexington is far from over, at least for the time being.

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Whether or not “Tegatron” returns to Rupp will likely depend on what he hears during the draft process, and where exactly he wants to land. In the modern college basketball landscape, it’s become common practice for players to “test the waters” in the draft, just to get an idea as to where they stand with the league, before returning to college for another year of development.

Take, for example, Jaxson Robinson just last season. Before his eventual transfer to Kentucky, Robinson declared for the draft out of BYU, maintaining his eligibility, before pulling from the process in order to spend his senior year at Kentucky. It happens all the time.

While that doesn’t necessarily set Oweh’s return in stone, it at least gives the Big Blue Nation to take a breather and keep calm, as his departure is far from official. Either way, #00 is a Lexington legend whose first go-around in Kentucky blue was as memorable as anyone’s could be. The “Oweh, Oweh, Oweh” chants will go on regardless.

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Men's Basketball

Four Star Forward Visiting Kentucky Amidst Recruitment Rumors

Mark Pope is looking to close out a strong sophomore effort in the transfer portal, and this freshman guard may be the final piece.

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Four star guard Braydon Hawthorne is on a visit to Kentucky.
Braydon Hawthorne | WVU Athletics

As the transfer portal trucks on (and the NCAA races to find ways to regulate it), Mark Pope is looking to tie a bow on his already highly-ranked 2025-26′ roster. The latest potential addition becomes in the form of a freshman who, after pulling his commitment from West Virginia, will be on an official visit to Kentucky today, Wednesday, April 16.

Braydon Hawthorne, the 6’8″ forward at hand, is a lengthy, scoring wing with high upside on the offensive end. His 7’3″ wingspan opens opportunities for development on the defensive end, too – he’s an investment opportunity of the highest order. On3 currently has him at 48th on their ranking of 2025 recruits.

In addition to Kentucky and West Virginia (where Hawthorne is from), schools such as Virginia Tech, Arizona State, Marquette, Dayton, Old Dominion, Mount St. Mary’s, and more have thrown their hats into the ring, although the general consensus seems to be that Kentucky has the strongest pull/interest in the prospect for the time being.

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Whether or not that actually means he’ll be in blue and white is unfortunately unsure – as that’s how the transfer portal operates – but an in-person visit is a good indicator of mutual interest. Plus, with Kentucky “losing out” on Lamar Wilkerson, who committed to Indiana, a scoring spot in the back court remains open… and Hawthorne is a compelling candidate to fill it.

While Wildcats fans wait patiently for a potential commitment, all eyes are on Coach Cody Fueger’s X account for a trademark “boom” post.

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Men's Basketball

Brandon Garrison Announces Return To Kentucky For The 2025-26 Season

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Chet White | UK Athletics

Brandon Garrison isn’t going anywhere. 

The 6-foot-10 forward will be returning to the Kentucky Wildcats for his junior season in the 2025-26 campaign. 

Garrison took to social media first, posting a story on his personal Instagram that showed a simple graphic reading the words “I’m back.”

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Speculation and rumors have swirled around the Oklahoma native all offseason, and with the addition of Andrija Jelavic, Big Blue Nation worried that Garrison would be hitting the portal sooner than later. 

Now, with his returning announcement public, Garrison will look to assert himself in the offseason as a dominant force that deserves the starting role.

Last season, he backed up Amari Williams, coming off of the bench and averaging 5.9 points per game and 3.9 rebounds per game in just 17.3 minutes a night. 

It’s unclear if he’s guaranteed anything in regards to a starting spot. However, having played a year already in Mark Pope’s system, Garrison may get a nod for the role over one of the transfer pickups. 

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Pope and the coaching staff have been publicly confident in the development of “BG” and see him as a vocal leader on and off the court. 

With a full offseason ahead where he’ll be harnessing his skill set and bettering his game in any way possible, Kentucky fans will be glad that Garrison chose to stick around another year. 

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