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Kentucky Fans Push Weetabix Cereal to Top of Amazon Sales Charts Following Amari Williams’ Mention of the British Cereal

The Big Blue Nation is loyal to no end; that includes mass-buying a British cereal on Amazon because Amari Williams loves it.

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Jordan Prather | IMAGN

Amari Williams had four pieces of toast for breakfast prior to Kentucky’s Round of 64 win over Troy; despite the team winning, according to Mark Pope, that wasn’t good enough.

What followed, in addition to another tournament win for Kentucky, was a textbook showing from Williams. Burying his turn from the previous game, Williams tallied eight points, 10 rebounds and six assists in the bout, leading the ‘Cats to an 84-75 win and an advancement to the Sweet 16 for the first time in six years.

The Secret Ingredient

The secret? A switch-up for the most important meal of the day. The answer? Weetabix, a British cereal that Williams grew up loving. Pope and his staff, stranded in Milwaukee for the first weekend of the NCAA Tournament, found an international food store in order to provide Williams the early morning meal.

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The craze continued on the trip home, with the UK staff buying out a similar Lexington store of the product for the rest of the tournament going forward. And it isn’t only Amari anymore – he’s got teammates and coaches hopping on the trend in a series of reports and videos released online.

It’s a full-on phenomenon, the effects of which have reverberated through the fanbase, too. The big blue nation flocked to online shops in mass to take part in the Weetabix event themselves. Amazon specifically has seen the largest uptick in sales, with the treat topping charts as the best-selling cereal on the platform within mere days of Williams’ comment in the press conference.

Williams even took to X (Twitter) in response to the news, saying, “#BBN y’all are crazy” accompanied by a couple of laughing emojis to boot.

Weetabix has not publicly commented on the situation, but they did respond to a request from KSR.

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“With a number of big basketball fans at Post Consumer Brands, word of Amari’s interview started making the rounds Sunday night,” Weetabix’s representative told KSR. “There’s been a fun energy inside the company the last few days as it’s incredibly cool to have Weetabix be included in conversations around something like the NCAA Tournament.”

As serious and gut-wrenching as the NCAA Tournament can be, something like this can serve as a real breath of fresh air for both a team and their fans, although this sort of scale is usually unique to one fanbase: the Kentucky faithful. Never underestimate ‘Cats fans’ ability to involve themselves on a level unlike any other.

It just means more… even if that means something as simple as buying a foreign cereal brand to support your favorite player.

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Men's Basketball

Star Forward Milan Momcilovic Chooses Kentucky Over Louisville and Arizona

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Photo via AOL

The wait is over BBN!

Milan Momcilovic has officially announced that he will be playing his senior year of college basketball at Kentucky, suiting up in the blue and white for Mark Pope and the Wildcats!

The 6-foot-8 wing averaged 16.9 points per game in the 2025-26 season, leading the nation in 3-pointers made (136) and percentage from deep (48.7%).

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Momcilovic is mostly ranked as No. 2 in most portal rankings, but ESPN has the former Cyclone as the No. 1 overall player. With that being said, this technically serves as Pope’s first No. 1 transfer during his tenure at Kentucky.

Pulling his name out of the 2026 NBA Draft on Wednesday, May 27, Kentucky was seemingly the favorite to land the wing during the entire sweepstakes due to positional need, scheme fit and money available to spend. He could even play another year with the Kentucky Wildcats if the “5-in-5” rule is passed and he forgoes the draft again.

Putting Pat Kelsey in a locker and outbidding him on a recruit is always great for morale, but this fills the much-needed star spot for next year’s roster. Pope and his staff have shaped the team with plenty of skilled players, but Momcilovic adds that extra layer of shooting and will serve as the go-to guy when a game may be on the line.

This will be the final player added to the 2026-27 team, with an insert at the starting small forward position in Momcilovic’s future. Pope and the Big Blue Nation have their guy, and soon enough, we’ll see the Pewaukee, Wisconsin native on Rupp Arena’s court.

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Men's Basketball

National Reporter Matt Norlander Chooses Kentucky as Landing Spot for Star Forward Milan Momcilovic

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Photo via Imagn Images

The Milan Momcilovic sweepstakes is underway, with multiple teams involved in the No. 2 overall transfer player’s recruitment. It is believed that Kentucky and Louisville are the top candidates after his decision to pull out from the 2026 NBA Draft on Wednesday, May 27.

Along with the in-state rivals, Arizona and St. John’s are both very well still in the mix, but the Red Storm are slowly falling out of contention after landing Baylor’s Tounde Yessoufou.

On May 28, national reporter Matt Norlander cleared the air on CBS Sports’ Eye On College Basketball podcast, stating that he believes Kentucky will land Momcilovic by the end of the weekend or Monday.

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“My prediction right now is that Milan Momcilovic will go to Kentucky,” Norlander said. “My understanding is that decision is going to come in the next one, two, three days, four days max.”

He would go on to talk about the other top programs involved, stating why he thinks they will be working in an uphill battle in this bidding war.

“My forecast is that it’s Kentucky, but you know, we’ll see if Louisville can get in there,” he continued. “Arizona I don’t think has the money to contend, like I think Kentucky and Louisville just have more money to play with.”

For the worried members of the Big Blue Nation, this is certainly good news to be put out by one of the most trusted college basketball reporters at the national level.

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Going by this report and Adam Zagoria’s from NYT Sports, it shouldn’t be long until a commitment decision for Momcilovic is announced publicly.

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BREAKING: No. 2 Ranked Transfer Milan Momcilovic Removes Name From 2026 NBA Draft

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Kamil Krzaczynski | Imagn Images

Milan Momcilovic has officially removed his named from the 2026 NBA Draft and will return to college for his senior season.

Kentucky leads in his recruitment, followed closely by St. John’s, Louisville and Arizona. A backdoor to Iowa State is also still open.

The No. 2 ranked transfer would be a huge addition to Kentucky’s 2026-27 roster if he committed, averaging 16.9 points per game on 50.6/48.7/87.8 shooting splits last year. Funny enough, in the current world of college athletics that we live in, Momcilovic was responsible for eliminating the Wildcats from the NCAA Tournament, dropping 20 points in the Round of 32.

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He would go on to lose to Tennessee in the Sweet 16 with Iowa State, so at least we know that there’s some inner-hatred for a long-standing rival if he ends up a Wildcat.

He made the most three-point shots in Division I basketball and is a versatile 6-foot-8 wing, which would fit perfectly into Mark Pope’s offensive system. He completed workouts with the Chicago Bulls and Minnesota Timberwolves during the draft process.

Now, the bidding war for the top dog begins, with some of the most prestigious programs in the sport placing their bets on the star forward.

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