Last year, Champions Blue LLC, the LLC created for UK Athletics, announced the plan to build an entertainment district near Kroger Field to create a new revenue stream. Earlier this week, the school made the next step before the district’s construction, choosing one of four proposals.

On Tuesday, Kevin Locke, UK’s Associate Vice President of planning, design and construction, informed the Champions Blue Board of Governors that the school is moving forward with the “Cooper Connector” plan. This proposal is based on similar districts created near arenas for Ohio State University, Arizona State University, the Green Bay Packers, and the Atlanta Braves.

As an effect of this plan, Bluegrass Community and Technical College will vacate from the school’s original home on Cooper Drive by the end of 2026, a spokesperson told the Lexington Herald-Leader.

Despite BCTC still holding classes, Kentucky originally took control over the property with an agreement in 2008, after BCTC built a new campus at the former site of Eastern State Hospital, which moved to land owned by UK on the Coldstream Research campus.

The “Cooper Connector” plan includes retail and a hotel conference center, but dining will serve as the anchor, as Locke explained to the board on Tuesday.

“Food and beverage, that would serve as the anchor use for this scheme,” Locke said. “This location needs genuine energy, with multiple retail spots creating critical mass, rather than an isolated, one-off destination. And with the right mix of food, entertainment, and access, this corridor will come alive and attract private investors as well as become an asset for the university, staff, and surrounding community.”

With the plan, there are still some final decisions to be made over the coming weeks, including the precise location for the hotel conference center.

Perhaps the biggest decision will be whether to include a multi-use facility that would include a new basketball practice facility into the Kroger Field entertainment district or as part of a district to be built near Historic Memorial Coliseum that will include retail, housing, and parking. A conversation study is needed, set to be complete this summer.

Also posted on A Sea of Blue.

It was Storm’s time in the Bluegrass.

A new era for Kentucky Football is underway, as Wildcats head coach Will Stein looks to make a mark in the SEC during the 2026 season. It’s safe to say that things are looking promising when it comes to the recruiting side of things, but Kentucky’s annual spring game would be his chance to show off what he’s really been cooking before the dark skies eventually ruined it all.

For those who weren’t able to attend, this was a matchup between the Blue Team (offense only) and the White Team (defense only), where extra points would be received from offensive conversions, defensive turnovers, and defensive three-and-outs.

The first half was mostly the White Team’s game, where their defensive efforts would keep them in the lead for most of the first and (shortened) second quarter. For Team Blue, a recieving touchdown from Martels Carter Jr. and an easy end-zone scramble from Notre Dame transfer quarterback Kenny Minchey would keep them in check.

With all of the scoring oppertunities at hand, the second half would also remain relatively neck-and-neck until God brought the rain to Kroger Field and shut the game down halfway through the third quarter.

Quarterback Carr Shane would drop a deep ball to Kenny Darby to secure a 23-18 win for the Blue Team before the whole group of Wildcats bolted to the locker room.

Despite the weather notice that alerted Lexington the day before, Big Blue Nation showed out, and Will Stein called that “the win of the day” coming into the press conference. He spoke about becoming emotional coming out of the tunnel to the Cats’ fight song, saying “he’s never experienced something like that” when coming to play a cut-short spring game.

Kentucky will start their season at home vs. Youngstown State on Saturday, September 5, but until then, make sure to follow KY Insider on socials for updates throughout the offseason.

University of Kentucky Athletics has renewed and expanded its long-term partnership with Fanatics, extending the agreement through 2038.

Fanatics Licensing Management, which has served as the University’s trademark licensing representative for more than a decade, will continue to oversee the core of the school’s merchandising, including the operation of the UK Team Shop and distribution of licensed apparel through major retailers such as Kroger, Walmart, and Dick’s Sporting Goods.

Fanatics will continue to operate the core of Kentucky’s merchandising business, operating the UK Team Shop and serving as the primary apparel licensee partner, distributing team merchandise across major retailers, including Kroger, Walmart, and Dick’s Sporting Goods, among others.

The more notable shift, however, comes in the NIL space.

As part of the expanded agreement, in a first-of-its-kind agreement, Fanatics is making a “significant” commitment to NIL initiatives for select athletes across all programs and teams, with more high-major schools to follow.

Beginning this spring, Fanatics will roll out a two-pronged marketing strategy for select student-athletes.

UK student-athletes will have the opportunity to launch and curate their own personalized storefronts with team gear they select, fostering a connection with fans who want to support both the individual athlete and the program. In addition, through a more traditional marketing approach, student-athletes will be commissioned to promote product collections across digital e-commerce platforms and brick-and-mortar retail partners.

“NIL in its truest form”, one representative told Kentucky Insider. “Driving retail sales so student-athletes can benefit.”

It goes without saying that this is an opt-in agreement, allowing student-athletes to still pursue NIL deals with third-party merchandisers — such as local brand Kentucky Branded — if they choose. However, a partnership with Fanatics gives athletes the ability to pair their personal brand with official Kentucky branding, which can significantly increase sales potential, and is an option many third-party merchandisers avoid due to the cost of UK marks.

As Kentucky looks to recruit the top athletes, this is also a way to provide above the cap NIL dollars, money exceeding the school’s annual revenue-sharing cap, to build NIL competitive compensation packages. While specific percentage splits are not available, it will be a beneficial figure for the athletes.

“We’re not going to enter into deals that are going to prevent us from being competitive and competing for players on the open market,” a spokesperson said.

On one hand, an athlete’s NIL compensation package can include a projected range of money, incentivized by performance and connection to the fanbase. On the other hand, or in addition to, there can be a set amount of compensation for product promotion.

Given the turbulent landscape of collegiate athletics, it’s important to note that the long-term deal is also designed with flexibility in mind. No numbers are fixed, meaning that figures and percentages will change and incentivize growth.

Furthermore, a lot of this strategy is built post-House settlement, which requires NIL deals to be legitimate business transactions rather than pay-for-play, with the NCAA auditing giant Deloitte hired to vet deals. To be able to lean into an industry leader like Fanatics in that regard is an advantage for the University.

How do we get the best players to want to play for our teams?

That is a question Kentucky Athletics continuously asks itself when evaluating, and that served as a basis for this extended partnership. Extending an already strong relationship, UK has added a sustainable way to deliver legitimate NIL compensation above revenue-sharing limits for years to come, all through one of the largest and most established merchandisers in sports.