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Mark Stoops Calls NIL/Transfer Portal Era “100% Free Agency”

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UK Athletics

In 2021, college athletics was forever changed. In the span of just a few months, the NCAA implemented the “one-time transfer rule” and rules to allow student-athletes to profit from their name, image, and likeness (NIL).

With both of these, it opened up the possibility for players to transfer to schools strictly based on potential marketing/brand deals, with Stoops calling it “100% free agency” on his weekly call-in show.

Now, a year and a half later, college sports have already seen several cases of this play out. This includes a billionaire alum of the University of Miami, John Ruiz, using his wealth and company, LifeWallet, to buy as much talent as he can afford.

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While it may not seem fair, it is the new reality and it is starting to take effect on the Kentucky football program. In his weekly call-in show on Monday, Mark Stoops opened up about it.

“With the name, image, and likeness, man, it is just a different world. It is absolutely insane what’s going on. Transfers. Your own team. You know how many people are going after our young players? We have as good of freshmen as I’ve ever had. And it’s like a free-for-all.”

The freshman Stoops is referring to?

Deone Walker, who has been a bright spot on the defensive line and is a semifinalist for the Shaun Alexander Freshman of the Year Award. Two freshmen receivers, Dane Key and Barion Brown, now hold all of UK’s freshman receiving records. Not to mention, Alex Afari and Keaten Wade, who have made big plays in key moments this season.

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Recruiting that caliber of player is relatively new to Kentucky football, but now they have to find out how to retain them with schools “just throwing money” at them, as Stoops said.

“They’re just throwing money, you know what I mean? I don’t know, I don’t understand. It doesn’t seem healthy, I’m not sure it’s sustainable, but it’s legal, and once again I’m sorry. I hate to ask but we need the support. We need it desperately. It’s total free agency.”

In his Monday morning press conference, Stoops even suggested that he would donate back to the players if he was allowed. “I wish I could take some of that contract I just got and give it to my players and give it to the collectives… I promise you, I’d donate back to the players.”

At this point, the precedent has been set and it is up to the programs to adjust.

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Kentucky Athletic Collectives Rank 11th of 16 Teams in SEC, Bring in over $11 Million

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Kentucky ranks 11th of 16 SEC teams in collective fundraising.
Jordan Prather | Imagn

For better or for worse of college sports, NIL is here to stay and it certainly gives an advantage to schools with more money. Just looking at the SEC alone, collectives raised more than $200 million in the 2023-24 fiscal year. Unfortunately, Kentucky is ranked in the lower half of that.

According to documents from the House v. NCAA proposed settlement, Kentucky raised $11,254,204 from athletics collectives for the 2023-24 fiscal year. That ranks 11th of the 15 public universities in the SEC and is just more than half of the top collective, Texas who raised over $22 million.

Full Rankings

Rank
School NameCollective Funding
1Texas22,272,474
2LSU20,137,141
3Georgia18,326,566
4Texas A&M17,228,714
5Alabama15,995,406
6Florida15,802,237
7Oklahoma14,817,595
8Tennessee11,602,164
9Auburn11,588,953
10Arkansas11,544,039
11Kentucky11,254,204
12S. Carolina9,554,700
13Ole Miss8,872,378
14Missouri7,146,859
15Mississippi St.6,467,166
NRVanderbiltNot Available (Private School)

While collective funding is low, Kentucky has been a top 20 athletic program in total revenue, partly thanks to being a school that profits from its basketball program. Looking ahead to 2025, Kentucky is expected to stay in the top 20 nationally in athletic revenue, fifth in the SEC by bringing in an estimated 131,139,792. Ahead of programs like Georgia, LSU, Florida, and Tennessee.

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With revenue sharing coming in the near future, even more money is going to be involved in roster and program building. Schools in the Big Ten and SEC have an even bigger advantage due to their new TV deals, giving them up to an extra $70 million or more.

A new era of college sports is here. It’s time to prepare and embrace it.

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Kentucky Wide Receiver Calls for “A Lot” More Leadership and Accountability from Staff

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Kentucky Wildcats head coach Mark Stoops walks onto the field before the game against the Louisville Cardinals.
Jordan Prather | Imagn

A poor offensive line. Inconsistent quarterback play. A lot of things led to Kentucky football’s abysmal 2024 season. However, they had the talent to finish better than 4-8, only defeating one power opponent this season. So what could have helped?

Kentucky wide receiver Ja’Mori Maclin was asked that question after the Wildcats’ loss to Louisville on Saturday. To his credit, he answered honestly and professionally.

“A lot more leadership,” Maclin said. “Holding guys accountable for things. A lot more discipline for all the guys… All around, players and coaches. We’re still a team, I don’t want to point at any one person or specific group. All around we need better leadership.”

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Maclin is a junior and could return for another season. Despite talking about Kentucky taking the next step, he has not made his decision and will be returning home to talk to his family to do so. If Maclin does return, it sounds like Kentucky will have a leader in the receiving room.

Despite being a 1,000-yard receiver at North Texas, Maclin was not targeted often. However, on his 13 receptions, he caught four for touchdowns, the most of any receiver on the team.

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Kentucky Player Seen At Concession Stand During Kentucky’s 41-14 Loss to Louisville

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A Kentucky football player was seen at buying food from the concession stand in Kentucky's 41-14 loss to Louisville.

Kentucky’s on-field product against Louisville was poor to say the least, sending 99% of Wildcat fans home early. It even sent an injured player from the sideline to get a snack…

Yes, offensive lineman Gerald Mincey, one of Kentucky’s most expensive transfer portal additions, was seen at one of the concession stands at Kroger Field during Kentucky’s 41-14 defeat.

Watching a 4-8 team is bad, but even worse to do on an empty stomach.

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Mincey is a senior and will not be returning next season, but it is nice to see him reinvesting some money back into the program.

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