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EXCLUSIVE INTERVIEW: Reed Sheppard Embracing Key Role with Houston Rockets, Discusses Mark Pope, and Infamous UK-Arkansas Outfit

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NBA analysts are comparing Houston Rockets rookie Reed Sheppard to Golden State Warrior, future Hall of Famer Stephen Curry.
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On Saturday morning, at the Houston Rockets team shootaround as they prepare to play the Boston Celtics, stood future Hall of Famer Kevin Durant, but beside him, Kentucky’s own Reed Sheppard.

Drafted third overall by the Rockets in the 2024 NBA Draft, Sheppard was put in a position to learn and grow as a rookie, even spending a couple of games in the G-League. Now in his sophomore campaign, it’s time for the test. Starting point guard Fred VanVleet went down with a torn ACL in the preseason, leading to Sheppard taking on an even larger role for a team that is considered a title contender.

Through four games, Sheppard is searching for consistency, averaging 10 points on 35 percent shooting, along with 3.3 rebounds and 3.5 assists. However, h

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As he searches for that, KY Insider caught up with him for a short interview.

Less than two years ago, you were at Kentucky. Now you’re in the NBA, playing a key role for a title contender and sharing the floor with Kevin Durant. Has that reality really sunk in yet?

It still feels surreal, you know. I didn’t think I would only be at Kentucky for one season. I grew up watching KD, and now I am playing alongside him and other talented players on this team. It’s something you dream about your whole life, but I am here and now I focused on helping the team win an NBA championship.

Former Wildcats talk about how Kentucky prepares you for the pros, from the workload to the media side. Do you agree? How different is the day-to-day grind now compared to your time at Kentucky?

For sure. You learn how much work and commitment it takes, how to prepare, and how to take care of your body. The biggest difference is the length of the season. You’ve got to be locked in and stay consistent for 82 games and the playoffs. I owe Kentucky a lot. I feel like they prepared me really well for that.

You spent part of this summer back in Kentucky, helping with tornado relief efforts in Laurel County. Can you talk about that experience and what motivated you to jump in and help right away?

It didn’t take much. That’s home. I am from London. I didn’t even really think about it, and I just wanted to do whatever I could to help. Being able to do that in a small way meant a lot. I am happy that everyone is doing better and rebuilding.

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You’ve said in a social media post shortly after: “London is where I learned what hard work, heart, and grit really mean.” How has your upbringing in London helped you in your journey, and now in the NBA?

Growing up in London taught me a lot. It’s a small town with a lot of hard working people. Seeing that and my parents being good examples for me, that’s stuck with me. From high school, Kentucky, now the NBA. I just try to keep that same mindset

Mark Pope is now leading the program, your dad’s former teammate and roommate. What was your first reaction when he got the job, and did he try to recruit you to come
back?

I was excited. I have known him all of my life with my dad, and have heard stories. I know he’s a great guy and he’s super passionate about Kentucky. We did talk, but I had already made my decision before he got the job.

His first season was really impressive, beating a lot of people’s expectations. I’m looking forward to watching them this season.

Now I’ve got to ask, the UK-Arkansas combo. You wanted to show support for Kentucky, while showing support from Coach Cal, but did you expect the blowback that you got?

I didn’t really think anything of it. It was just about showing love and respect to both sides. Kentucky will always be home to me, and Coach Cal means a lot to me too. He helped me get here.

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Men's Basketball

Former Duke Basketball Star Jay Williams Admits to Participating in the “Black Duffle Bags” of Cash Prior to the NIL Era

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ESPN college basketball analyst Jay Williams gives a message to Kentucky fans after the Wildcats win over Duke. "You won't like it."
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In today’s world of college sports, it’s not unusual for a top-ranked high school or transfer prospect to be offered a sum of money that can span upwards of several million dollars.

Just this offseason, Kentucky transfer Milan Momcilovic is reported to have a NIL deal worth more than six million dollars with the Wildcats.

This is the current stage of college sports; the most talented players are being paid millions of dollars by programs. While people’s opinions vary, those athletes bring value to the university in terms of exposure and brand recognition.

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Make no mistake, college athletes were getting paid decades ago, just not as transparently as it is today. Former athletes have gone on to infer such things.

Earlier this week, former Duke basketball star Jay Williams made a “black duffle bags” comment during a panel discussion at Front Office Sports’ Asset Class event, appearing alongside former NFL veteran Ndamukong Suh.

The panel interviewer noted, “NIL was a thing and a concept before all of this…” Williams responded, “There’s some black duffel bags…It’s alright; we all participated; he’s (Suh) going to claim that he didn’t.”

Suh then pushed back immediately: “Whoa, whoa, I never participated. I don’t know what y’all did at Duke, but don’t bring that over here to Nebraska.”

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Williams comment has sparked considerable discussion across social media platforms. For years now, there’s been debate over whether programs that have effectively admitted to paying players in the pre-NIL era will ever face real consequences.

It seems unlikely that the NCAA will launch investigations into these allegations, given that the skeletons that would likely be found are now legal, and that there are even consequences that have been overturned.

For example, in 2024, Reggie Bush recently had his Heisman Trophy reinstated after it was taken away due to Bush accepting improper benefits during his playing career at USC. According to ABC News, the reversal was driven by sweeping changes in the college football landscape-most notably the arrival of NIL, which now allows college athletes to be compensated with very minimal regulations.

This raises a very debatable question: Should programs that have been found to paid players in the past face consequences, including vacated wins and stripped championships, or should the cheaters who didn’t get caught get to continue as if nothing happened?

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Programs like Louisville and SMU, and even Kentucky, had to face consequences for giving improper benefits at various points, but other programs have walked free simply due to not being caught.

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Men's Basketball

UK Athletics Reverse Controversial Change to Big Blue Madness Ticket Distribution

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Photo via Ethan Rand | UK Athletics

For years, Big Blue Madness has been one of Lexington’s hottest ticketed events in town. When the number of tickets fans could buy for the event was announced as now cut in half, the immediate social media uproar from fans was palpable.

On Monday, Sept. 14, ticket information for Big Blue Madness was released with a change that took fans by surprise – the household limit for purchasing tickets had been reduced from four to just two. In a change that blindsided fans across Big Blue Nation, many took to social media to express their disappointment with the limit on tickets.

In a quick response by Athletic Director J Batt, BBN’s pleas to reverse the new ticket limit were too loud to ignore; the two-ticket limit had been reversed and was back to the usual four.

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Aside from his timely answer to the less-than-stellar response that Kentucky fans had to this change, Batt has proven that he does not take what fans have to say lightly. This joins an already growing list of measures he has taken to ensure the BBN’s voice is heard loud and clear.

“Inside the athletic department, we’re working morning, noon, and night to make sure the game day experience is excellent,” Batt said on the Paul Finebaum Show on Friday, Sept. 11.

In his short time at Kentucky, Batt has already been gaining the support of UK fans by lowering concession prices at Kroger Field, making numerous appearances at fan events and continuing to preach his desire to make Lexington the place to be on game days.

Since its inception in 1982, Big Blue Madness has always been a marquee preseason event for both students and fans alike. The commotion caused by the initial ticket changes was no surprise, proving just how hungry the fans are to get to their seats in Rupp Arena and witness the dawn of a new season.

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Tickets for the treasured event are set to go on sale on Friday, Sept. 18 at 5 p.m. ET. One of college basketball’s most anticipated preseason celebrations is set a little early this year, scheduled for Friday, Oct. 2, at 7 p.m. ET.

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Men's Basketball

Malachi Moreno’s No.1 Priority Has Never Been About the Money

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Photo via Chet White | UK Athletics

After a season filled with ups and downs, on April 6, freshman center Malachi Moreno declared for the 2026 NBA Draft while also maintaining his college eligibility, stating, “If I’m back in college next season, it’ll be right here with Big Blue Nation.”

About two weeks before taking his name out of the draft, Moreno texted his Great Crossing High School coach, Steve Page, saying that if he did decide to pull his name out of the draft, that he would attend Page’s summer basketball camp, per vaughtsviews.com

Fans were curious as to whether Moreno would return. After going through the draft process and receiving multiple higher offers from other programs, he decided to return to Kentucky for his sophomore season.

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Moreno decided to post on social media that he would be attending Page’s summer camp, which ended up getting over 125,000 views. Page states, “My phone was blowing up for the next two to three hours because I got a notification every time someone registered for the camp.” He later on states that because of Moreno, they had their largest camp ever.

The Kentucky native didn’t attend this camp because Page called and asked him to come, he came because he loves giving back to his community and because he knows that there are hundreds of little kids out there that look up to him.

As a kid who grew up just 20 minutes outside of Lexington, Moreno’s love for the state of Kentucky and his team runs incredibly deep. He wasn’t moving around from team to team or school to school. Moreno turned down six figures to go play at Overtime Elite in high school -he simply wanted to stay home where he felt like he belonged.

He made it clear that playing for the Wildcats had been his goal since he was a little kid.

“It was my dream school growing up, and now I can proudly say I am a Kentucky Wildcat. There’s no place like home.” Moreno stated, “It was just a feeling. God put me on this path. So I just chose to follow it.”

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It is evident that there was never a doubt for Moreno and his decision to come back to Kentucky for his sophomore season, despite all the offers he got from different programs. Never was it ever about money for him, but the deep connection he has to the state of Kentucky and the endless support he receives from the fans of the Big Blue Nation.

@kyinsider

Malachi Moreno (@Malachi Moreno) recorded his first double-double in just his second official game as a Wildcat. A moment the homegrown talent, that dreamed of playing for Kentucky will remember for a long time. “Every point I score, the Kentucky kid comes out in me.” #bbn #kentuckywildcats #kentuckybasketball #collegebasketball #ukmbb ♬ original sound – Kentucky Insider

Fans are excited to see Moreno in blue and white once again in this upcoming season!

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