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NCAA Planning to Crack Down on ‘Pay for Play’ in College Sports

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In just the last week, Miami basketball star Isaiah Wong provided an ultimatum of a transfer after demanding more NIL compensation, and there are now reports of a multi-million dollar bidding war for Pittsburgh star wide receiver Jordan Addison.

These two situations are just the two most recent reasons why the NCAA needs to step in before college athletics reenters the “meat market” of the 1980s or becomes an all-out professional sport free agency,

With that said, CBS Sports reported on Wednesday morning, that the NCAA does plan to step in and fight against the boosters and the “pay for play” dynamic that has entered college athletics.

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“How are they having conversations [with athletes]? They’re boosters. We’ve never let boosters be involved in the recruiting process. Where did it go off the tracks? … The collectives are boosters,” said NCAA Council chairman and West Virginia Athletic Director Shane Lyons.

In response to Lyons, I would hate to be the bearer of bad news, but this is not the first time in college sports that boosters have been involved in the recruiting process, and there is no way to eliminate them completely.

Back to Lyons’ comments, he mentioned “collectives”. Following the debut of NIL on July 1, 2021, many of the biggest donors in college sports came together to form these “collectives”, which allows them to pool their money and provide a substantial, and as of now unchecked, amount of NIL benefits.

Ironically enough, Lyons’ West Virginia athletic department is benefitting from the Country Roads Trust, a collective run by former Mountaineers AD Oliver Luck and Arizona Diamondbacks owner Ken Kendrick.

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One of the most prominent boosters and members of a collective, is Miami’s John Ruiz, a billionaire alum of the university. According to the Miami Herald, Ruiz has set aside $10 million himself to compensate student-athletes and has already signed more than 110 to promote two of his companies, LifeWallet and Cigarette Racing.

Ruiz told CBS Sports that he believes he is inside the current rules, even claiming that his collective is more compliant than the NCAA itself. “My platform is very consistent with all the rules with NCAA and state law. We probably have a more robust compliance system than the schools or the NCAA itself. I’m extremely comfortable. This is totally kosher. We have legitimate companies,” Ruiz said.

Unfortunately, Ruiz isn’t wrong. While NCAA rules state that boosters are not allowed to pay players directly or be part of a university’s recruiting process, the majority of these collectives are spearheaded by intelligent people that are skirting vague NCAA guidelines, with many protected by state laws, and in some areas with legislation being created to empower such behavior.

As for when you can expect to see the NCAA’s response, Lyons told CBS Sports, “I think you’ll see something in the coming weeks that in short order is going to provide some of that message to the membership. ‘Here’s the guidance [for NIL].’”

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The State of Kentucky Football

Following their worst season in nearly a decade, Kentucky Football faces a steep rebuild and rising expectations.

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Kentucky football coach Mark Stoops has been linked to the Texas A&M job.
Chet White | UK Athletics

After charting a 4-8 record in the 2023-24 season, including a 1-7, second-to-last finish in the SEC, Kentucky Football looks lost for the first time in a long time.

It can be argued that the program never really broke through to the “higher echelon” of college football in the first place, but even then, they’ve been consistently better than they were historically known to be. Until now.

With that aforementioned .333 record, the Cats weren’t able to earn a bowl game. That marks the first time since the 2015 season that Kentucky Football won’t appear in postseason competition, and, excluding the 2020 season (for COVID-related reasons,) it’s also the only time the Wildcats have finished under .500 since then.

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What about the last time the team had less than five wins? 2013, in Stoops’ first season. The deeper you dig, the worse it appears.

Losing to Louisville in blowout fashion at the end of last month felt like the straw that broke the Cats’ back. It was clear that whatever would happen next wouldn’t be simply transitional, and thus far, the early offseason has evidenced that.

The Big Move

It began with an exodus. Star wideout Barion Brown elected to transfer to LSU for his senior season. His receiver running mate, Dane Key, left for Nebraska. In addition to the team’s two primary deep threats, Chip Trayanum, the promising back and former Buckeye who spent much of this year battling injuries, took his talents to Toledo.

In total, the Cats have lost nearly two dozen players to the transfer portal, and that’s not even counting the guys headed to the NFL draft (like Deone Walker and Maxwell Hairston,) as well as the graduates.

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To put it bluntly, next year’s team will share little more with the players from this past season than the blue and white on their jerseys. It’s a brutal overhaul, though one Coach Stoops and his staff are trying to get the jump on, to their credit.

Fresh Faces

Among a growing list of incoming transfers, a few names in particular stand out. Chief among them is Zach Calzada, a quarterback whose upcoming season at Kentucky will mark his fifth year playing football in his third different jersey.

The journeyman spent this past season at Incarnate Word, where he threw for 35 touchdowns and only nine interceptions. He completed 344 passes on the year, almost doubling that of his previous two. 

Before his two-year stint at IW, Calzada spent the beginnings of his college career at Texas A&M where, among a mixture of steadily improving statistics, he led the Aggies to an impressive home win over the still Saban-led Alabama Crimson Tide. Whether or not his recent success in the Southland Conference will translate back to the SEC is yet to be seen, but, at least on paper, this pickup makes sense for Kentucky following a year of unsparing QB play across the board.

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Along with Calzada, the Cats have hauled in J.J. Hester, a 6 ‘4 senior receiver from Oklahoma, Dante Dowdell, a power back coming off a 12-touchdown season for Nebraska, and Sam Greene, a defensive end transferring in from USC, among a handful of others. We’ll have a team. 

Though, even considering the roster turnover, that wasn’t the question. That still remains, “what will that team do?”

Potential vs. Progress

Kentucky is 18-25 in their last three seasons of football; a steady decline that has been made worse by the fact that the program’s outlier 10-3 finish in the 2021 season has since been disqualified by the NCAA due to a rule violation. All in all, the last half-decade has been, at best, barely getting by.

How long will this trend continue? The only thing we know for sure is that nobody is sure. Answering that question requires the analysis and knowing of many moving parts, not all of which are at widespread disposal.

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But this much is clear: the longtime variable nature of Kentucky Football came to a head this year, and the product we’re about to see is going to have to be radically different from the one we’ve just seen in order to right this ship.

For better or worse, the 2024-25 season will likely go down as the most important yet in the Stoops era at UK.

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Kentucky Athletic Collectives Rank 11th of 16 Teams in SEC, Bring in over $11 Million

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Kentucky ranks 11th of 16 SEC teams in collective fundraising.
Jordan Prather | Imagn

For better or for worse of college sports, NIL is here to stay and it certainly gives an advantage to schools with more money. Just looking at the SEC alone, collectives raised more than $200 million in the 2023-24 fiscal year. Unfortunately, Kentucky is ranked in the lower half of that.

According to documents from the House v. NCAA proposed settlement, Kentucky raised $11,254,204 from athletics collectives for the 2023-24 fiscal year. That ranks 11th of the 15 public universities in the SEC and is just more than half of the top collective, Texas who raised over $22 million.

Full Rankings

Rank
School NameCollective Funding
1Texas22,272,474
2LSU20,137,141
3Georgia18,326,566
4Texas A&M17,228,714
5Alabama15,995,406
6Florida15,802,237
7Oklahoma14,817,595
8Tennessee11,602,164
9Auburn11,588,953
10Arkansas11,544,039
11Kentucky11,254,204
12S. Carolina9,554,700
13Ole Miss8,872,378
14Missouri7,146,859
15Mississippi St.6,467,166
NRVanderbiltNot Available (Private School)

While collective funding is low, Kentucky has been a top 20 athletic program in total revenue, partly thanks to being a school that profits from its basketball program. Looking ahead to 2025, Kentucky is expected to stay in the top 20 nationally in athletic revenue, fifth in the SEC by bringing in an estimated 131,139,792. Ahead of programs like Georgia, LSU, Florida, and Tennessee.

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With revenue sharing coming in the near future, even more money is going to be involved in roster and program building. Schools in the Big Ten and SEC have an even bigger advantage due to their new TV deals, giving them up to an extra $70 million or more.

A new era of college sports is here. It’s time to prepare and embrace it.

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Kentucky Wide Receiver Calls for “A Lot” More Leadership and Accountability from Staff

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Kentucky Wildcats head coach Mark Stoops walks onto the field before the game against the Louisville Cardinals.
Jordan Prather | Imagn

A poor offensive line. Inconsistent quarterback play. A lot of things led to Kentucky football’s abysmal 2024 season. However, they had the talent to finish better than 4-8, only defeating one power opponent this season. So what could have helped?

Kentucky wide receiver Ja’Mori Maclin was asked that question after the Wildcats’ loss to Louisville on Saturday. To his credit, he answered honestly and professionally.

“A lot more leadership,” Maclin said. “Holding guys accountable for things. A lot more discipline for all the guys… All around, players and coaches. We’re still a team, I don’t want to point at any one person or specific group. All around we need better leadership.”

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Maclin is a junior and could return for another season. Despite talking about Kentucky taking the next step, he has not made his decision and will be returning home to talk to his family to do so. If Maclin does return, it sounds like Kentucky will have a leader in the receiving room.

Despite being a 1,000-yard receiver at North Texas, Maclin was not targeted often. However, on his 13 receptions, he caught four for touchdowns, the most of any receiver on the team.

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