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Alcohol Beverage Sales to Begin at Kentucky Baseball & Softball, “Could Extend to Additional Sports”

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UK Athletics

In 2019, the SEC voted to end its ban on alcohol sales, leaving each school to make their own decision on whether or not to sell alcohol at sporting events. Since then, it has of the biggest conversations amongst Kentucky fans.

Over three years since the SEC’s decision, Kentucky is one of the few schools yet to allow it. That is until now.

On Friday afternoon, Mitch Barnhart and the Athletic Department announced that University of Kentucky Athletics will initiate a pilot program and begin sales of alcoholic beverages at baseball and softball home games during the upcoming seasons.

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“We focused on data and the lessons learned and best practices from other institutions,” Barnhart said in the announcement. “After careful consideration of these factors, we concluded that the time is right to implement a pilot program at baseball and softball games this season so that we can learn more.”

While the pilot program will not include any additional spring sports, they say it “could be extended to additional sports,” in the future. Here is more information regarding the pilot program:

  • Alcohol beverage sales will include beer and seltzer products, sold in cans or cups
  • Sales will have a limit of two per transaction.
  • Identification check will take place at each transaction.
  • Alcohol sales at baseball will conclude at the completion of the top of the seventh inning (i.e., middle of the seventh). 
  • Alcohol sales at softball will conclude at the completion of the top of the fifth inning (i.e., middle of the fifth). 

The announcement also included a Q&A with Barnhart, as he provided answers to common questions that fans have asked in recent years.

Q&A 

Q: Since the Southeastern Conference first permitted alcohol sales at home venues in 2019, Kentucky Athletics has chosen not to do so.  Why the change now?

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A: The gameday experience for our student-athletes and fans is extremely important to us.  This is a significant change and we wanted to monitor how this affected the home atmosphere and gameday-management operations at other league schools. In recent years, the norm has shifted and fans have come to expect beer as an amenity at entertainment events.

Q: What role did UK campus authorities play in this decision?

A: As we have said before, this has been a collective decision we made as an institution and we are appreciative of the support we receive from our administration.

Q: What do you say to the fans who have expressed the desire to keep our athletics events without alcohol sales?

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A: It’s well-known that there are strong opinions on each side of the issue. Being considerate of those who have voiced those concerns is part of why we have moved deliberately and taken some time to get to this point. Our concessions partner, Aramark, is managing beer/seltzer sales at venues all across the country and will be monitoring consumption to help ensure a positive fan experience.

Q: Are you concerned that some fans will no longer come to games because of alcohol sales?

A: Providing a positive, enjoyable gameday experience for all our fans is a foundational principle for us.  Our goal is to continue to provide that experience so that everyone feels comfortable in attending our events.

Q: Will you have an alcohol-free seating section?

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A: That is not planned at this time; however, beer and seltzer will only be sold in designated locations in these two venues.

Q: Will you have an evaluation process for fans who appear to be overserved?

A: Aramark has deep experience and provides training in managing alcohol sales in a way that protects the fan experience. Aramark also provides dedicated monitors at every venue where it sells alcohol.

Q: When will you decide about expanding sales to football games and what factors will be involved in that decision?

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A: That decision will be made during the summer as we evaluate the baseball and softball seasons and any other information that becomes available.

Q: How will pilots at baseball and softball give you information that is relevant to the SEC football environment at Kroger Field?

A: This is a good place for us to start.  We are approaching this in a deliberate and thoughtful manner.  We will see what we learn from the pilots and continue to study information available from league institutions and other sources.

Q: Alcohol is already available in private club spaces and suites at Kroger Field.  Some fans believe you don’t trust them to consume alcohol in a responsible way and that the “common fan” is being unfairly excluded from enjoying a beer at a UK football game.  How do you respond?

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A: We have the best fans — loyal, dedicated, passionate and loud.  We absolutely trust them, but as we mentioned earlier, we have wanted to go about this in a thoughtful, deliberate way.  We will continue to learn from the data, lessons learned and best practices from peer institutions in evaluating event-management procedures and possible challenges.  

Q: You talk about the fan experience, but what about the student-athlete experience? Do you worry that UK athletes or their opponents could be subject to inappropriate or rude behavior if alcohol were sold during games?

A: We always monitor fan behavior at every venue in the interest of a positive experience for everyone involved and that will continue.  Our culture of UK Athletics is support for our teams and respect for the opponent.  We will continue to have a high standard of sportsmanship at our contests and will not stray from that principle.

Q: What role did financial considerations play in the decision and how much money do you expect to make?

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A: The possibility of an additional revenue stream played a role in the decision but was not a primary consideration. In making our decision, revenue considerations come in a distant third to the student and fan experiences. The revenue raised will not be a significant piece of our funding.

Q: Will there be alcohol advertising in the stadium?

A: Per SEC rules, no alcoholic beverage advertising is allowed at the stadium except at the point of sale.

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Football

Jamon Dumas-Johnson: A NFL Draft Steal

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Kentucky Wildcats linebacker Jamon Dumas-Johnson (2) makes the sign of the cross while taking a knee before the game.
Carter Skaggs | Imagn

Before he transferred to Kentucky, Jamon Dumas-Johnson was an All-American at Georgia, with waves to at least test the NFL draft after winning a National Championship. However, with the decision to play his last collegiate season as a Wildcat, Dumas-Johnson was a cornerstone piece for the Kentucky defense, finishing the season with 7.5 tackles for loss and 3.5 sacks during his 11 starts for the team. 

His athleticism spoke volumes at Kentucky football’s NFL pro day, where current NFL draft boards now list the linebacker as one of the best athletes at the position and has earned himself a “top 10” feel ahead of the draft. Before pro day, publications such as Bleacher Report had him listed as No. 13 at his position. 

Dumas-Johnson proved himself with the highest vertical jump (37.5) and the longest broad jump (10.60) out of the Wildcats who competed in said events, and ran an impressive best 4.50 40-yard dash. At 245 pounds, he also managed to press 16 reps of 225, which could technically be “better” compared to NFL standards, but is impressive nonetheless in hindsight.

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At 23 years old, this linebacker exploits explosiveness, agility and can hawk down any playmaker on the field. Out the 31 NFL teams that attended the event (a Cleveland Browns representative did not attend), one will be getting a prize steal of the draft with Dumas-Johnson. 

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Football

Alex Raynor: A Rare Gem In This Year’s NFL Draft

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Kentucky Wildcats place kicker Alex Raynor (16) lines up a kick.
Jordan Prather | Imagn

Alex Raynor had an illustrious season for Kentucky last year, being named to First-Team All-SEC, as a finalist for the Lou Groza award and as SEC Special Teams Player of the Year.

As the record holder for the longest field goal in program history, and arguably one of, if not the, most consistent kickers to ever be a Wildcat, Raynor now looks to the NFL Draft in the next chapter of his book. 

Recently, at Kentucky football’s NFL Pro Day on Tuesday, March 11, Raynor kicked off the event with his workout. 

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Although he would miss a routine kick for him inside of the 45, he would continue to move back, nailing a 55-yard kick and nearly making a 60-yard kick. 

The best moments of his workout came when Raynor would line up behind the UK logo inside of Nutter Field House and would nail a 65-yard field goal.

That, although it’s an indoor kick and is not faced with the NFL pressure, would be one of the longest field goals in NFL history. 

Historically, it’s extremely rare for kickers to be drafted any higher than the 6th, more commonly going in the late rounds on the third day. 

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However, Raynor would hold as one of the rare occasions to go higher than projected, due to his historic year as a Wildcat.

Wherever the young man from Georgia ends up in the pros, don’t be surprised if you hear his name every reoccurring Sunday.

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The State of Kentucky Football

Following their worst season in nearly a decade, Kentucky Football faces a steep rebuild and rising expectations.

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Kentucky football coach Mark Stoops has been linked to the Texas A&M job.
Chet White | UK Athletics

After charting a 4-8 record in the 2023-24 season, including a 1-7, second-to-last finish in the SEC, Kentucky Football looks lost for the first time in a long time.

It can be argued that the program never really broke through to the “higher echelon” of college football in the first place, but even then, they’ve been consistently better than they were historically known to be. Until now.

With that aforementioned .333 record, the Cats weren’t able to earn a bowl game. That marks the first time since the 2015 season that Kentucky Football won’t appear in postseason competition, and, excluding the 2020 season (for COVID-related reasons,) it’s also the only time the Wildcats have finished under .500 since then.

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What about the last time the team had less than five wins? 2013, in Stoops’ first season. The deeper you dig, the worse it appears.

Losing to Louisville in blowout fashion at the end of last month felt like the straw that broke the Cats’ back. It was clear that whatever would happen next wouldn’t be simply transitional, and thus far, the early offseason has evidenced that.

The Big Move

It began with an exodus. Star wideout Barion Brown elected to transfer to LSU for his senior season. His receiver running mate, Dane Key, left for Nebraska. In addition to the team’s two primary deep threats, Chip Trayanum, the promising back and former Buckeye who spent much of this year battling injuries, took his talents to Toledo.

In total, the Cats have lost nearly two dozen players to the transfer portal, and that’s not even counting the guys headed to the NFL draft (like Deone Walker and Maxwell Hairston,) as well as the graduates.

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To put it bluntly, next year’s team will share little more with the players from this past season than the blue and white on their jerseys. It’s a brutal overhaul, though one Coach Stoops and his staff are trying to get the jump on, to their credit.

Fresh Faces

Among a growing list of incoming transfers, a few names in particular stand out. Chief among them is Zach Calzada, a quarterback whose upcoming season at Kentucky will mark his fifth year playing football in his third different jersey.

The journeyman spent this past season at Incarnate Word, where he threw for 35 touchdowns and only nine interceptions. He completed 344 passes on the year, almost doubling that of his previous two. 

Before his two-year stint at IW, Calzada spent the beginnings of his college career at Texas A&M where, among a mixture of steadily improving statistics, he led the Aggies to an impressive home win over the still Saban-led Alabama Crimson Tide. Whether or not his recent success in the Southland Conference will translate back to the SEC is yet to be seen, but, at least on paper, this pickup makes sense for Kentucky following a year of unsparing QB play across the board.

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Along with Calzada, the Cats have hauled in J.J. Hester, a 6 ‘4 senior receiver from Oklahoma, Dante Dowdell, a power back coming off a 12-touchdown season for Nebraska, and Sam Greene, a defensive end transferring in from USC, among a handful of others. We’ll have a team. 

Though, even considering the roster turnover, that wasn’t the question. That still remains, “what will that team do?”

Potential vs. Progress

Kentucky is 18-25 in their last three seasons of football; a steady decline that has been made worse by the fact that the program’s outlier 10-3 finish in the 2021 season has since been disqualified by the NCAA due to a rule violation. All in all, the last half-decade has been, at best, barely getting by.

How long will this trend continue? The only thing we know for sure is that nobody is sure. Answering that question requires the analysis and knowing of many moving parts, not all of which are at widespread disposal.

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But this much is clear: the longtime variable nature of Kentucky Football came to a head this year, and the product we’re about to see is going to have to be radically different from the one we’ve just seen in order to right this ship.

For better or worse, the 2024-25 season will likely go down as the most important yet in the Stoops era at UK.

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