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Alcohol Beverage Sales to Begin at Kentucky Baseball & Softball, “Could Extend to Additional Sports”

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UK Athletics

In 2019, the SEC voted to end its ban on alcohol sales, leaving each school to make their own decision on whether or not to sell alcohol at sporting events. Since then, it has of the biggest conversations amongst Kentucky fans.

Over three years since the SEC’s decision, Kentucky is one of the few schools yet to allow it. That is until now.

On Friday afternoon, Mitch Barnhart and the Athletic Department announced that University of Kentucky Athletics will initiate a pilot program and begin sales of alcoholic beverages at baseball and softball home games during the upcoming seasons.

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“We focused on data and the lessons learned and best practices from other institutions,” Barnhart said in the announcement. “After careful consideration of these factors, we concluded that the time is right to implement a pilot program at baseball and softball games this season so that we can learn more.”

While the pilot program will not include any additional spring sports, they say it “could be extended to additional sports,” in the future. Here is more information regarding the pilot program:

  • Alcohol beverage sales will include beer and seltzer products, sold in cans or cups
  • Sales will have a limit of two per transaction.
  • Identification check will take place at each transaction.
  • Alcohol sales at baseball will conclude at the completion of the top of the seventh inning (i.e., middle of the seventh). 
  • Alcohol sales at softball will conclude at the completion of the top of the fifth inning (i.e., middle of the fifth). 

The announcement also included a Q&A with Barnhart, as he provided answers to common questions that fans have asked in recent years.

Q&A 

Q: Since the Southeastern Conference first permitted alcohol sales at home venues in 2019, Kentucky Athletics has chosen not to do so.  Why the change now?

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A: The gameday experience for our student-athletes and fans is extremely important to us.  This is a significant change and we wanted to monitor how this affected the home atmosphere and gameday-management operations at other league schools. In recent years, the norm has shifted and fans have come to expect beer as an amenity at entertainment events.

Q: What role did UK campus authorities play in this decision?

A: As we have said before, this has been a collective decision we made as an institution and we are appreciative of the support we receive from our administration.

Q: What do you say to the fans who have expressed the desire to keep our athletics events without alcohol sales?

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A: It’s well-known that there are strong opinions on each side of the issue. Being considerate of those who have voiced those concerns is part of why we have moved deliberately and taken some time to get to this point. Our concessions partner, Aramark, is managing beer/seltzer sales at venues all across the country and will be monitoring consumption to help ensure a positive fan experience.

Q: Are you concerned that some fans will no longer come to games because of alcohol sales?

A: Providing a positive, enjoyable gameday experience for all our fans is a foundational principle for us.  Our goal is to continue to provide that experience so that everyone feels comfortable in attending our events.

Q: Will you have an alcohol-free seating section?

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A: That is not planned at this time; however, beer and seltzer will only be sold in designated locations in these two venues.

Q: Will you have an evaluation process for fans who appear to be overserved?

A: Aramark has deep experience and provides training in managing alcohol sales in a way that protects the fan experience. Aramark also provides dedicated monitors at every venue where it sells alcohol.

Q: When will you decide about expanding sales to football games and what factors will be involved in that decision?

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A: That decision will be made during the summer as we evaluate the baseball and softball seasons and any other information that becomes available.

Q: How will pilots at baseball and softball give you information that is relevant to the SEC football environment at Kroger Field?

A: This is a good place for us to start.  We are approaching this in a deliberate and thoughtful manner.  We will see what we learn from the pilots and continue to study information available from league institutions and other sources.

Q: Alcohol is already available in private club spaces and suites at Kroger Field.  Some fans believe you don’t trust them to consume alcohol in a responsible way and that the “common fan” is being unfairly excluded from enjoying a beer at a UK football game.  How do you respond?

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A: We have the best fans — loyal, dedicated, passionate and loud.  We absolutely trust them, but as we mentioned earlier, we have wanted to go about this in a thoughtful, deliberate way.  We will continue to learn from the data, lessons learned and best practices from peer institutions in evaluating event-management procedures and possible challenges.  

Q: You talk about the fan experience, but what about the student-athlete experience? Do you worry that UK athletes or their opponents could be subject to inappropriate or rude behavior if alcohol were sold during games?

A: We always monitor fan behavior at every venue in the interest of a positive experience for everyone involved and that will continue.  Our culture of UK Athletics is support for our teams and respect for the opponent.  We will continue to have a high standard of sportsmanship at our contests and will not stray from that principle.

Q: What role did financial considerations play in the decision and how much money do you expect to make?

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A: The possibility of an additional revenue stream played a role in the decision but was not a primary consideration. In making our decision, revenue considerations come in a distant third to the student and fan experiences. The revenue raised will not be a significant piece of our funding.

Q: Will there be alcohol advertising in the stadium?

A: Per SEC rules, no alcoholic beverage advertising is allowed at the stadium except at the point of sale.

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Q & A With Kentucky Football Commit Ben Duncum

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UK Athletics

Ben Duncum, a three-star defensive lineman from the class of 2026, committed to the Kentucky Wildcats on June 25, adding more firepower to a busy month of recruiting for Mark Stoops and company.

Duncum, standing at 6-foot-6, recently sat down with Kentucky Insider to talk about what motivated him to join Kentucky, his personal aspirations, and more!

Q: I believe you were really warm on Oklahoma State and Wisconsin. Were they your final three along with Kentucky?

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Yeah, it was pretty much Oklahoma State and Wisconsin, but Kentucky was kind of number one the whole way through. Whenever they first recruited me, they kind of threw me off on like, what they were telling me and stuff. I decided earlier, but I didn’t really decide earlier. I just kind of had to make sure the OV (official visit) went well and that everything checked out before I actually committed.

Q: Being from Texas, is there a specific thing that really drew you towards Kentucky and to go so far from home?

Kentucky is kind of like where I live, it’s like Austin. We went to some cool stuff on the visit and met this tailor at a horse farm and met this billionaire. They got to be with this $50 million horse or whatever. It was really cool, kind of doing all that. My mom’s a big horse person. But no, leaving Texas wasn’t ever an issue for me. I just wanted to stay somewhere in the south, and Kentucky was the best opportunity for me.

Q: Following the elite defensive prowess we’ve seen from Kentucky in the past couple of years, Deone Walker and Maxwell Hairston just got drafted in the NFL this year – what separates you to be one of those guys in the 2026 class that leads another defense at Kentucky?

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Oh yeah. I mean, I think my game is different than a lot of other guys. I don’t know if there’s a lot of guys that are kind of tall and lanky that can move pretty decent now, even though my film I didn’t, wasn’t moving too good. In spring, I kind of changed my body. I think, you know, I’m not worried about any of the transfers or any of the other kids. I’m kind of worried about my own stuff. I mean, I’m going to go in there and I think I’m going to start. The fact that I’m going to go in and start as a true freshman is my goal and mindset.

Q: In today’s age, with the transfer portal, how do you think you’ll maintain your high hopes? With high school recruiting and obviously the portal too, there’s probably thousands of people contacted by Kentucky across all sports. How relieved are you to go into your senior season knowing you already have an elite school choosing you?

Guys that come in from the transfer portal, you know, there’s a reason they’re in there. There’s something wrong with them. So, I mean, if they’re going to the transfer portal, there’s a point. You can’t really, I mean, you can’t really trust kids. There’s always something like, if they’re in the portal, there’s something wrong with them..but yeah, I definitely, I’ve been kind of worried the past month or two about that decision. This is a big relief, kind of committing before and kind of being more calm about it all. I think it’s good I can really focus on my training now and getting ready for senior year, getting bigger, faster, stronger, and then get ready, you know, to go up to Kentucky and go in there and take a spot. That’s my goal.

Q: The consensus around Kentucky is that, if they have another bad season, that a coaching change could take place. How does that make you feel as a player, knowing that someone that lead in recruiting you may not be the coach when you arrive?

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I mean, I think there’s a lot of rumors with that stuff, but that staff has been there, at least Stoops has been there for a while. I don’t know if he he could have a bad year or whatever, but I don’t think he should go, to be honest, he’s had too many good years ago for him to get punished for a few bad years. I think the staff is, is great. I don’t know, I have seen stuff. I don’t know who that (Vince) Marrow guy is, but he left, he had no value to that staff. He was just a recruiter guy, and they lost one commit who wasn’t even good. I think a lot of this stuff, I think it’s rumors and people like, you know, shouldn’t really worry about all that. I think the staff will stay.

Q: Did you know you were committed to Kentucky when you visited, or was it directly after?

I’ve kind of known, but, like, didn’t know that I was going to commit to Kentucky until they came to my spring practice. Coach Stoops first came in and I, whenever I was getting recruited by them I didn’t think I was very big recruit. A lot of my offers, I didn’t have any offers until February, and I got them all at once. Most of them aren’t actual, like, most of them are group of five. Whenever they offered me, I thought I wasn’t very high on their board or whatever, and, like, I was kind of like a mid recruit that they’ll pull if they don’t get a commit.

He called the DC. I talked to the DC after, but coach Stoops called the DC and said ‘he’s the kid that we want’ and they moved me to number one in their defensive board. I kind of knew I was going to come here because they’re the staff that believed in me the most, and it’s SEC ball.

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Kentucky Football Associate Head Coach Vince Marrow Leaving for Louisville

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Kentucky football assistant coach Vince Marrow asks the fans to block out the noise.
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In breaking news long foreshadowed and often feared, Vince Marrow, Kentucky’s recruiting coordinator and associate head coach, has left the program for a similar role with the in-state rival Louisville Cardinals.

The announcement came as a shock to many Kentucky fans who, despite rumors of such a
move swirling in years past, expected the coach’s longevity in Lexington to play a role in his
staying. Back in December, he even told fans himself that he would be in Lexington for this season.

Clearly, this was not the case.

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Marrow is expected to finalize a three-year deal as the Cardinals’ new general manager, handling roster management, recruiting, and transfer portal operations for the team down the road.

Since his hiring in 2012 as the tight ends coach, among other roles, Marrow had become a
Kentucky football mainstay. To many, he was one of the few constants for a program that has
suffered serious change throughout the years.

His departure comes on the heels of the Wildcats’ worst season on this side of 2020, finishing at 4-8 and, of course, missing any possible chance at playing in the postseason.

Despite this loss, the program will attempt to look forward with a relatively finished roster and a clear goal on the horizon: somehow, someway, don’t be worse than last year.

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The Cats and Cardinals will meet in Louisville on Nov. 29 later this year, for the final game of the season, as is tradition. Now more than ever, the stakes are red-hot with the program’s former fan-favorite wearing red on the other sideline.

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Q & A With Kentucky Football Commit Davis McCray

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Davis McCray on his visit to Kentucky
UK Athletics

Davis McCray, a San Antonio, Texas native committed to the Wildcats on June 3, marking the second commitment from the 2026 class for Mark Stoops and company.

McCray tallied 639 yards and 10 touchdowns on just 32 receptions last season will also contributing on the defensive side of the ball and maintaining an impressive track and field career.

The 6-foot-2 receiver sat down with Kentucky Insider to tell us about why he chose Kentucky and who he compares his versatile play style to.

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Q: With 16 different offers, why did you choose Kentucky?

What stood out to me is definitely being in the biggest conference in the nation, for sure. Also coach Bush (Hamdan) and coach L’Damian Washington, and then also coach (Mark) Stoops. He’s been there 13 years, which I feel like that shows a lot. They’re really great guys. They’re really down to earth people, and I really feel like I could see myself developing with them in the future.

Q: Does your national ranking matter to you at all? Are you in that stage where you want to get it at high as possible or do you just go out there and play?

I mean yeah, a little bit. I mean, me personally, I feel like I’m better than some of the highest ranked players in the nation. So, I feel like if I just keep on going out there, balling, proving myself, it will come naturally, you know what I mean?

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Q: What motivated you to make such an early decision on Kentucky?

I feel like I definitely have to lock in the spot somewhere, and I feel like I can definitely develop at the highest level at Kentucky, and I can see myself there for however long I play in college.

Q: Say someone else came down the line after this year and offered you a spot. Would you even think about decommitting and going somewhere else?

No sir, I really probably wouldn’t. It depends, like, how late into the process it would be, but if it’s like during the season, no I wouldn’t. I would say I’m locked into Kentucky.

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Q: What do you bring to Kentucky, on and off the field? Who would you compare your game to?

I’d probably compare myself to like a Ja’Marr Chase type of guy. I’m pretty quick, I have the size, I have the frame, and I’m like, a physical receiver. Even if we’re running the ball, I’m still going to give it my all to go block the defender just so we can get an extra maybe couple yards. Off the field, I feel like I’m a great kid. I’m good with my books, pretty smart student. I plan on graduating early and coming down there early. I don’t really like to party or anything like that. I’m more of just like a stay at home video game type of guy.

Q: What’s an interesting fact that you would tell Big Blue Nation about you to kind of show them who you are?

I would say I’m a pretty humble kid, and I’m very disciplined. Most people, like, make a big catch and they want to go celebrate or something. I’m more of a guy, to like, make a big play and line up on the line and get ready for the next one and try to make another big play or even a bigger play.

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Q: The transfer portal is so prominent in the world of college football now. How do you think that culture affects players like you that want to stay at one school for their whole career?

There’s coaches always trying to bring guys in from the other schools and from the portal. It’s almost like you’re always trying to fight for your spot. I feel like it also keeps you motivated to keep working for that spot, and doesn’t keep you complacent.

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