Connect with us

Football

Alcohol Beverage Sales to Begin at Kentucky Baseball & Softball, “Could Extend to Additional Sports”

Published

on

UK Athletics

In 2019, the SEC voted to end its ban on alcohol sales, leaving each school to make their own decision on whether or not to sell alcohol at sporting events. Since then, it has of the biggest conversations amongst Kentucky fans.

Over three years since the SEC’s decision, Kentucky is one of the few schools yet to allow it. That is until now.

On Friday afternoon, Mitch Barnhart and the Athletic Department announced that University of Kentucky Athletics will initiate a pilot program and begin sales of alcoholic beverages at baseball and softball home games during the upcoming seasons.

Advertisement

“We focused on data and the lessons learned and best practices from other institutions,” Barnhart said in the announcement. “After careful consideration of these factors, we concluded that the time is right to implement a pilot program at baseball and softball games this season so that we can learn more.”

While the pilot program will not include any additional spring sports, they say it “could be extended to additional sports,” in the future. Here is more information regarding the pilot program:

  • Alcohol beverage sales will include beer and seltzer products, sold in cans or cups
  • Sales will have a limit of two per transaction.
  • Identification check will take place at each transaction.
  • Alcohol sales at baseball will conclude at the completion of the top of the seventh inning (i.e., middle of the seventh). 
  • Alcohol sales at softball will conclude at the completion of the top of the fifth inning (i.e., middle of the fifth). 

The announcement also included a Q&A with Barnhart, as he provided answers to common questions that fans have asked in recent years.

Q&A 

Q: Since the Southeastern Conference first permitted alcohol sales at home venues in 2019, Kentucky Athletics has chosen not to do so.  Why the change now?

Advertisement

A: The gameday experience for our student-athletes and fans is extremely important to us.  This is a significant change and we wanted to monitor how this affected the home atmosphere and gameday-management operations at other league schools. In recent years, the norm has shifted and fans have come to expect beer as an amenity at entertainment events.

Q: What role did UK campus authorities play in this decision?

A: As we have said before, this has been a collective decision we made as an institution and we are appreciative of the support we receive from our administration.

Q: What do you say to the fans who have expressed the desire to keep our athletics events without alcohol sales?

Advertisement

A: It’s well-known that there are strong opinions on each side of the issue. Being considerate of those who have voiced those concerns is part of why we have moved deliberately and taken some time to get to this point. Our concessions partner, Aramark, is managing beer/seltzer sales at venues all across the country and will be monitoring consumption to help ensure a positive fan experience.

Q: Are you concerned that some fans will no longer come to games because of alcohol sales?

A: Providing a positive, enjoyable gameday experience for all our fans is a foundational principle for us.  Our goal is to continue to provide that experience so that everyone feels comfortable in attending our events.

Q: Will you have an alcohol-free seating section?

Advertisement

A: That is not planned at this time; however, beer and seltzer will only be sold in designated locations in these two venues.

Q: Will you have an evaluation process for fans who appear to be overserved?

A: Aramark has deep experience and provides training in managing alcohol sales in a way that protects the fan experience. Aramark also provides dedicated monitors at every venue where it sells alcohol.

Q: When will you decide about expanding sales to football games and what factors will be involved in that decision?

Advertisement

A: That decision will be made during the summer as we evaluate the baseball and softball seasons and any other information that becomes available.

Q: How will pilots at baseball and softball give you information that is relevant to the SEC football environment at Kroger Field?

A: This is a good place for us to start.  We are approaching this in a deliberate and thoughtful manner.  We will see what we learn from the pilots and continue to study information available from league institutions and other sources.

Q: Alcohol is already available in private club spaces and suites at Kroger Field.  Some fans believe you don’t trust them to consume alcohol in a responsible way and that the “common fan” is being unfairly excluded from enjoying a beer at a UK football game.  How do you respond?

Advertisement

A: We have the best fans — loyal, dedicated, passionate and loud.  We absolutely trust them, but as we mentioned earlier, we have wanted to go about this in a thoughtful, deliberate way.  We will continue to learn from the data, lessons learned and best practices from peer institutions in evaluating event-management procedures and possible challenges.  

Q: You talk about the fan experience, but what about the student-athlete experience? Do you worry that UK athletes or their opponents could be subject to inappropriate or rude behavior if alcohol were sold during games?

A: We always monitor fan behavior at every venue in the interest of a positive experience for everyone involved and that will continue.  Our culture of UK Athletics is support for our teams and respect for the opponent.  We will continue to have a high standard of sportsmanship at our contests and will not stray from that principle.

Q: What role did financial considerations play in the decision and how much money do you expect to make?

Advertisement

A: The possibility of an additional revenue stream played a role in the decision but was not a primary consideration. In making our decision, revenue considerations come in a distant third to the student and fan experiences. The revenue raised will not be a significant piece of our funding.

Q: Will there be alcohol advertising in the stadium?

A: Per SEC rules, no alcoholic beverage advertising is allowed at the stadium except at the point of sale.

Advertisement

Football

From Foster Care to the NFL: Hollywood Developing Movie on Buffalo Bills Pro Bowler and former Kentucky Star Ray Davis

Published

on

Former Kentucky Wildcat and Buffalo Bills Pro Bowler Ray Davis is getting a Hollywood movie. 'Breakaway Ray' tells his story of rising from foster care to the NFL.
IMAGN

Some stories in sports are bigger than the sport itself, as is the case with former Wildcat Ray Davis.

Transferring to Kentucky from Vanderbilt for his senior season of college football in 2023, Davis ran for more than 1,100 yards and set the UK single-season touchdown record with 21 TDs. That included one of the best single-game performances in program history against Florida, where he ran for 280 yards (3rd most in school history) and 4 TDs.

His impact on the field made his story that much more inspiring. Being a part of the California foster care system at the age of 8, facing homelessness at the age of 12, Davis beat the odds to get where he is today, a Pro Bowl selection this past season for the Buffalo Bills.

Advertisement

That is a story made for Hollywood, and now Hollywood is making it.

Officially reported by the Hollywood Reporter on Monday, “Breakaway Ray”, a movie on Davis’ early life, is in development.

The film will focus on a 9-year-old Davis growing up in San Francisco, navigating poverty with a mother battling addiction and a father behind bars. A poster for Big Brothers Big Sisters changes everything. After Davis makes the call, he gets paired with a young Google employee named Patrick Dowley, and a brotherhood begins that will shape the rest of their lives.

The talent attached to the movie is no afterthought. Gary Fleder, the director behind Runaway Jury, The Express, and Reacher, is set to helm the project from a script by W. Peter Iliff, the screenwriter of Point Break and Varsity Blues. Blue Fox Financing is backing the project, which carries the support of both the Buffalo Bills and Big Brothers Big Sisters of America.

Advertisement

Fleder emphasizes that the film won’t be a “glossy Hollywood version of a sports legend.” He explains, “It needs grit, urgency and rawness. This film will capture both the harsh realities Ray faced and the quiet power of someone simply showing up.”

“I never would’ve thought in a million years I’d see my story on the big screen,” Davis wrote on X when the news broke. “I’m so grateful to share it on this platform, and this project holds a special place in my heart mentally and emotionally. Beyond excited to see it come to life. All glory to God.”

The film’s team hopes to give attention to the more than 300,000 children currently in the U.S. foster care system. The project will also highlight the importance of mentorship through programs like Big Brothers Big Sisters, which has partnered with the NFL since 2019.

“Breakaway Ray” is scheduled for release in February 2027.

Advertisement

Continue Reading

Football

UK Moves Forward with Plans for Entertainment District Near Kroger Field

Published

on

The University of Kentucky is moving forward with a new entertainment district near Kroger Field, selecting the “Cooper Connector” proposal ahead of construction.
UK Athletics

Last year, Champions Blue LLC, the LLC created for UK Athletics, announced the plan to build an entertainment district near Kroger Field to create a new revenue stream. Earlier this week, the school made the next step before the district’s construction, choosing one of four proposals.

On Tuesday, Kevin Locke, UK’s Associate Vice President of planning, design and construction, informed the Champions Blue Board of Governors that the school is moving forward with the “Cooper Connector” plan. This proposal is based on similar districts created near arenas for Ohio State University, Arizona State University, the Green Bay Packers, and the Atlanta Braves.

As an effect of this plan, Bluegrass Community and Technical College will vacate from the school’s original home on Cooper Drive by the end of 2026, a spokesperson told the Lexington Herald-Leader.

Advertisement

Despite BCTC still holding classes, Kentucky originally took control over the property with an agreement in 2008, after BCTC built a new campus at the former site of Eastern State Hospital, which moved to land owned by UK on the Coldstream Research campus.

The “Cooper Connector” plan includes retail and a hotel conference center, but dining will serve as the anchor, as Locke explained to the board on Tuesday.

“Food and beverage, that would serve as the anchor use for this scheme,” Locke said. “This location needs genuine energy, with multiple retail spots creating critical mass, rather than an isolated, one-off destination. And with the right mix of food, entertainment, and access, this corridor will come alive and attract private investors as well as become an asset for the university, staff, and surrounding community.”

With the plan, there are still some final decisions to be made over the coming weeks, including the precise location for the hotel conference center.

Advertisement

Perhaps the biggest decision will be whether to include a multi-use facility that would include a new basketball practice facility into the Kroger Field entertainment district or as part of a district to be built near Historic Memorial Coliseum that will include retail, housing, and parking. A conversation study is needed, set to be complete this summer.

Also posted on A Sea of Blue.

Advertisement
Continue Reading

Football

Will Stein’s First Spring Game at Kentucky Ends Early With a Windy Downpour

Published

on

Photo via UK Athletics

It was Storm’s time in the Bluegrass.

A new era for Kentucky Football is underway, as Wildcats head coach Will Stein looks to make a mark in the SEC during the 2026 season. It’s safe to say that things are looking promising when it comes to the recruiting side of things, but Kentucky’s annual spring game would be his chance to show off what he’s really been cooking before the dark skies eventually ruined it all.

For those who weren’t able to attend, this was a matchup between the Blue Team (offense only) and the White Team (defense only), where extra points would be received from offensive conversions, defensive turnovers, and defensive three-and-outs.

Advertisement

The first half was mostly the White Team’s game, where their defensive efforts would keep them in the lead for most of the first and (shortened) second quarter. For Team Blue, a recieving touchdown from Martels Carter Jr. and an easy end-zone scramble from Notre Dame transfer quarterback Kenny Minchey would keep them in check.

With all of the scoring oppertunities at hand, the second half would also remain relatively neck-and-neck until God brought the rain to Kroger Field and shut the game down halfway through the third quarter.

Quarterback Carr Shane would drop a deep ball to Kenny Darby to secure a 23-18 win for the Blue Team before the whole group of Wildcats bolted to the locker room.

Despite the weather notice that alerted Lexington the day before, Big Blue Nation showed out, and Will Stein called that “the win of the day” coming into the press conference. He spoke about becoming emotional coming out of the tunnel to the Cats’ fight song, saying “he’s never experienced something like that” when coming to play a cut-short spring game.

Advertisement

Kentucky will start their season at home vs. Youngstown State on Saturday, September 5, but until then, make sure to follow KY Insider on socials for updates throughout the offseason.

Continue Reading

Trending