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Kentucky Basketball Hire Keegan Brown Opens Up About Job Duties, “Analytics is just the Foundation”

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Mark Pope adds Keegan Brown as Kentucky basketball's Director of Roster Management. A BYU and NBA G League veteran, Brown will lead transfer portal strategy, roster construction, and analytics for the Wildcats.
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There has been plenty of debate about Kentucky basketball potentially hiring a general manager.

While Mark Pope has not made that hire yet, soon after the end of last season, he hired Keegan Brown in a front office role as Kentucky’s Director of Roster Management.

Brown most recently spent two years with the Wisconsin Herd, the NBA G League affiliate of the Milwaukee Bucks, as video coordinator. There, he was involved with coaching operations, player personnel, player scouting, roster evaluation, and trade-related analysis, and even contributed to the Bucks’ pre-draft processes.

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Before that, Brown spent five seasons alongside Pope at BYU, rising from video coordinator to Director of Player Personnel, eventually assigned to handle scouting coordination, roster construction planning, NIL strategy and allocation, and integrating analytics into personnel decision-making.

“In today’s game, roster management is everything, and Keegan is as good as it gets in that space,” Pope said.

Per Kentucky’s press release, Brown is involved in many of the responsibilities he had with Pope at BYU. Working closely with Pope and the staff, he will be involved in transfer portal evaluation and acquisition strategy, roster planning, scholarship allocation, resource optimization, player personnel scouting, evaluation and decision support, and coordinating information across staff, agents, and key external relationships.

Over the weekend, Brown himself took some time to provide more details of his role.

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“The analytics is just the foundation for me,” Brown said. “Every day I’m talking to agents, building player projection models, running cap models with Nick, managing contracts start to finish, grinding film, and building the systems that power our front office. Blessed to be doing it at Kentucky.”

With the hire of Brown, there is still no hire of an official general manager, leaving the door open for that in the future.

For now, Mark Pope is okay with having a ‘GM team’ which he detailed last week, including Brown, the team also consists of Nick Robinson (salary cap management), Kevin Sergent (compliance), and Kim Shelton (JMI/NIL).

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Men's Basketball

College Basketball Rankings: Where Kentucky Stands in Updated “way-too-early” Polls

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Where Kentucky basketball stands in ESPN and CBS Sports updated way-too-early rankings after more coaching changes, player additions, and injuries.
UK Athletics

Last offseason, Kentucky was considered a top-10 team and a true title contender, but ended the season as one of the most disappointing teams in the country, winning just one game in the NCAA Tournament.

This offseason, Kentucky is barely cracking the top 15 in most preseason rankings and will look to climb the rankings throughout the season rather than fall.

Still 120+ days out from the start of the regular season, ESPN and CBS Sports have updated their “way-too-early” rankings following Dusty May’s jump from Michigan to the NBA, more player additions for teams, and some early-season-ending injuries.

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The rankings remain fairly static, however, with the Wildcats holding steady in ESPN’s rankings while moving ahead of St. John’s in CBS Sports’ rankings following Donnie Freeman’s Achilles injury.

ESPN

17. Kentucky Wildcats

Previous ranking: 17 (no change)

Impact newcomer: Milan Momcilovic

Momcilovic was the best transfer in the portal, after a season in which he established himself as the best shooter in college basketball. The 6-8 forward withdrew from the NBA draft on the night of the deadline, committing to coach Mark Pope’s team a few days later after also being pursued by Louisville and Arizona. He’s immediately an All-America contender and the most dangerous player on the Wildcats’ roster, after averaging 16.9 points and shooting 48.7% from 3 last season.

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Projected starting lineup

Zoom Diallo (15.7 PPG at Washington)
Alex Wilkins (17.8 PPG at Furman)
Milan Momcilovic (16.9 PPG at Iowa State)
Ousmane N’Diaye (9.8 PPG for Cremona in Serie A)
Malachi Moreno (7.8 PPG)

CBS Sports

16. Kentucky Wildcats

Previous ranking: 17 (⬆️1)

This ranking is based on the Wildcats returning one of the top six scorers — specifically Malachi Moreno — from a team that finished 22-14 and advanced to the second round of the 2026 NCAA Tournament. That core will be joined by a recruiting class highlighted by Iowa State transfer Milan Momcilovic, Washington transfers Zoom Diallo and Franck Kepnang, Washington State transfer Jerone Morton, James Madison transfer Justin McBride, Providence transfer Alex Wilkins, four-star prospect Mason Williams and international prospect Ousmane N’Diaye.

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Mark Pope Discusses Final Assistant Coach Position, “I’m not in desperate need of adding more pieces”

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Mark Pope isn't rushing to fill Kentucky's final assistant coach opening, saying pending NCAA rules on international players could shift his plans.
UK Athletics

Kentucky basketball has operated this offseason without a full staff. Assistant coaches Alvin Brooks III and Jason Hart left the program back in March, and Mark Pope has only filled one of the two spots since, hiring former NBA All-Star Mo Williams from Jackson State.

Despite that, Kentucky managed to bring in the 3rd ranked transfer class in the country, highlighted by Milan Momcilovic, and have secured a commitment from 2027 five-star Ryan Hampton.

“I like my organization a lot right now. I think this group is functioning at a high level,” Pope said about his staff in an interview with BBN Tonight. “I like the way our staff feels. I like the way we feel in the staff meeting every day. I like the way we’re executing on the road. I like the way we feel on the court right now.”

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With an assistant coach position sitting vacant, Pope is satisfied with how his staff is performing and says there is no urgency in filling the role. Instead, he’s waiting to see how NCAA guidelines and rules unfold in the coming weeks.

“I’m not in desperate need of adding more pieces, although I’m open to the idea,” he said.

“There are going to be a whole host of legal cases from our league testing the CSC and the NCAA on their current guidelines and rules on international players. And depending on what the outcome of those are, it could very much shift the direction we go with hiring.”

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Mark Pope Says Kentucky’s Final Roster Spot Is About Fit, “There’s got to be a very uniquely positioned piece”

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Mark Pope opens up on Kentucky Basketball's final roster spot, emphasizing fit over hype as the Nikola Kusturica recruitment nears a decision.
UK Athletics

Kentucky basketball is wrapping up its third week of practice in an eight-week summer training block. While the players are getting acclimated to Mark Pope’s system and to each other, there is still one roster spot to be filled.

“I am enjoying coaching these guys, but we’re also still really active in recruiting,” Pope said in an interview with BBN Tonight.

One name that Wildcat fans have been keeping a close eye on in recent weeks is Nikola Kusturica, a 17-year-old prospect from Serbia, who is currently playing for FC Barcelona and is a projected lottery pick in the 2028 NBA Draft. His recruitment is down to Kentucky and UCLA, with the latter having the momentum and a decision expected soon.

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Whoever the final roster piece will be, Pope emphasizes that they must fit with the other 14 players on the roster.

“Where we are with our roster, there’s got to be a very uniquely positioned piece that fits,” he said.

“There are several different archetypes of piece that would fit this roster really well, but there’s also a lot of guys who are popping up as available or have been available for a little while who don’t turn out to be the fit that’s going to work for this team.”

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