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NIL News: Kentucky Football Introduces New NIL Subscription Service

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UK Athletics

Last week, the biggest news amongst the Big Blue Nation was NIL, and specifically how Kentucky football is falling behind on that front.

In an effort to combat that, Kentucky Athletics has teamed up with Lexington-based NIL, Athlete Advantage. Together, the two announced “The 15 Club” on Monday, a fan subscription service that will help support Kentucky football student-athletes.

The 15 Club is a collective that offers fans five different subscription packages ranging from $25/month ($300 annually) up to $500/month ($6,000 annually), with 90 percent of net proceeds being paid directly to student-athletes. Each package comes with various perks and one-time donations are also accepted.

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Check out the packages below.

Commonwealth ($25/month)

  • Support of UK Student-Athletes
  • Club Membership
  • Welcome Letter
  • Access to The 15 Club Marketplace
  • The 15 Club Decal
  • The 15 Club T-Shirt
  • 1 entry into the monthly raffle for tickets, experiences, and autographs
  • 2 Tickets to a Unique Fan Experience

Bluegrass ($50/month)

  • Everything in Commonwealth Package, plus . . .
  • Premium Player Content
  • 15% Discount on all apparel in the 15 Club Marketplace
  • The 15 Club Hat
  • Limited Edition Signed Photo
  • 1 additional entry into the monthly raffle (2 total entries)
  • 2 Additional Tickets to a Unique Fan Experience (total of 4 tickets)

Thoroughbred ($100/month)

  • Everything in Bluegrass Package, plus . . .
  • Limited Edition Signed Football
  • The 15 Club¾ Zip Pullover
  • Personal Video Message from player
  • 1 additional entry into the monthly raffle (3 total entries)

Colonel ($250/month)

  • Everything in Thoroughbred Package, plus . . .
  • An Intimate VIP Event with Players
  • Additional Video Message from player
  • 1 additional entry into the monthly raffle (4 total entries)
  • Custom Jersey
  • 2 Spots in The 15 Club Golf Annual Golf Scramble

Champion ($500/month)

  • Everything in the Colonel Package, PLUS . . .
  • A VIP Dinner with Kentucky Head Football Coach and Players
  • Live Video Conference Call with student-athlete for family, friends or employees
  • 1 additional entry into the monthly raffle (5 total entries)
  • Autographed Helmet

Team Member (One-time Donation/Any Amount)

  • Thank You Letter
  • Decal
  • Access to The 15 Club Marketplace

With The 15 Club, Kentucky joins other SEC programs such as Auburn, Ole Miss South Carolina, and Tennessee among others with fan-made collectives.

If you are interested in donating or have any questions, please follow this link or email [email protected].

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Football

Jamon Dumas-Johnson: A NFL Draft Steal

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Kentucky Wildcats linebacker Jamon Dumas-Johnson (2) makes the sign of the cross while taking a knee before the game.
Carter Skaggs | Imagn

Before he transferred to Kentucky, Jamon Dumas-Johnson was an All-American at Georgia, with waves to at least test the NFL draft after winning a National Championship. However, with the decision to play his last collegiate season as a Wildcat, Dumas-Johnson was a cornerstone piece for the Kentucky defense, finishing the season with 7.5 tackles for loss and 3.5 sacks during his 11 starts for the team. 

His athleticism spoke volumes at Kentucky football’s NFL pro day, where current NFL draft boards now list the linebacker as one of the best athletes at the position and has earned himself a “top 10” feel ahead of the draft. Before pro day, publications such as Bleacher Report had him listed as No. 13 at his position. 

Dumas-Johnson proved himself with the highest vertical jump (37.5) and the longest broad jump (10.60) out of the Wildcats who competed in said events, and ran an impressive best 4.50 40-yard dash. At 245 pounds, he also managed to press 16 reps of 225, which could technically be “better” compared to NFL standards, but is impressive nonetheless in hindsight.

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At 23 years old, this linebacker exploits explosiveness, agility and can hawk down any playmaker on the field. Out the 31 NFL teams that attended the event (a Cleveland Browns representative did not attend), one will be getting a prize steal of the draft with Dumas-Johnson. 

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Football

Alex Raynor: A Rare Gem In This Year’s NFL Draft

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Kentucky Wildcats place kicker Alex Raynor (16) lines up a kick.
Jordan Prather | Imagn

Alex Raynor had an illustrious season for Kentucky last year, being named to First-Team All-SEC, as a finalist for the Lou Groza award and as SEC Special Teams Player of the Year.

As the record holder for the longest field goal in program history, and arguably one of, if not the, most consistent kickers to ever be a Wildcat, Raynor now looks to the NFL Draft in the next chapter of his book. 

Recently, at Kentucky football’s NFL Pro Day on Tuesday, March 11, Raynor kicked off the event with his workout. 

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Although he would miss a routine kick for him inside of the 45, he would continue to move back, nailing a 55-yard kick and nearly making a 60-yard kick. 

The best moments of his workout came when Raynor would line up behind the UK logo inside of Nutter Field House and would nail a 65-yard field goal.

That, although it’s an indoor kick and is not faced with the NFL pressure, would be one of the longest field goals in NFL history. 

Historically, it’s extremely rare for kickers to be drafted any higher than the 6th, more commonly going in the late rounds on the third day. 

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However, Raynor would hold as one of the rare occasions to go higher than projected, due to his historic year as a Wildcat.

Wherever the young man from Georgia ends up in the pros, don’t be surprised if you hear his name every reoccurring Sunday.

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The State of Kentucky Football

Following their worst season in nearly a decade, Kentucky Football faces a steep rebuild and rising expectations.

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Kentucky football coach Mark Stoops has been linked to the Texas A&M job.
Chet White | UK Athletics

After charting a 4-8 record in the 2023-24 season, including a 1-7, second-to-last finish in the SEC, Kentucky Football looks lost for the first time in a long time.

It can be argued that the program never really broke through to the “higher echelon” of college football in the first place, but even then, they’ve been consistently better than they were historically known to be. Until now.

With that aforementioned .333 record, the Cats weren’t able to earn a bowl game. That marks the first time since the 2015 season that Kentucky Football won’t appear in postseason competition, and, excluding the 2020 season (for COVID-related reasons,) it’s also the only time the Wildcats have finished under .500 since then.

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What about the last time the team had less than five wins? 2013, in Stoops’ first season. The deeper you dig, the worse it appears.

Losing to Louisville in blowout fashion at the end of last month felt like the straw that broke the Cats’ back. It was clear that whatever would happen next wouldn’t be simply transitional, and thus far, the early offseason has evidenced that.

The Big Move

It began with an exodus. Star wideout Barion Brown elected to transfer to LSU for his senior season. His receiver running mate, Dane Key, left for Nebraska. In addition to the team’s two primary deep threats, Chip Trayanum, the promising back and former Buckeye who spent much of this year battling injuries, took his talents to Toledo.

In total, the Cats have lost nearly two dozen players to the transfer portal, and that’s not even counting the guys headed to the NFL draft (like Deone Walker and Maxwell Hairston,) as well as the graduates.

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To put it bluntly, next year’s team will share little more with the players from this past season than the blue and white on their jerseys. It’s a brutal overhaul, though one Coach Stoops and his staff are trying to get the jump on, to their credit.

Fresh Faces

Among a growing list of incoming transfers, a few names in particular stand out. Chief among them is Zach Calzada, a quarterback whose upcoming season at Kentucky will mark his fifth year playing football in his third different jersey.

The journeyman spent this past season at Incarnate Word, where he threw for 35 touchdowns and only nine interceptions. He completed 344 passes on the year, almost doubling that of his previous two. 

Before his two-year stint at IW, Calzada spent the beginnings of his college career at Texas A&M where, among a mixture of steadily improving statistics, he led the Aggies to an impressive home win over the still Saban-led Alabama Crimson Tide. Whether or not his recent success in the Southland Conference will translate back to the SEC is yet to be seen, but, at least on paper, this pickup makes sense for Kentucky following a year of unsparing QB play across the board.

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Along with Calzada, the Cats have hauled in J.J. Hester, a 6 ‘4 senior receiver from Oklahoma, Dante Dowdell, a power back coming off a 12-touchdown season for Nebraska, and Sam Greene, a defensive end transferring in from USC, among a handful of others. We’ll have a team. 

Though, even considering the roster turnover, that wasn’t the question. That still remains, “what will that team do?”

Potential vs. Progress

Kentucky is 18-25 in their last three seasons of football; a steady decline that has been made worse by the fact that the program’s outlier 10-3 finish in the 2021 season has since been disqualified by the NCAA due to a rule violation. All in all, the last half-decade has been, at best, barely getting by.

How long will this trend continue? The only thing we know for sure is that nobody is sure. Answering that question requires the analysis and knowing of many moving parts, not all of which are at widespread disposal.

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But this much is clear: the longtime variable nature of Kentucky Football came to a head this year, and the product we’re about to see is going to have to be radically different from the one we’ve just seen in order to right this ship.

For better or worse, the 2024-25 season will likely go down as the most important yet in the Stoops era at UK.

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