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Kentucky and USC NIL Collective Supports Lawsuit Against EA Sports and Upcoming College Football Video Game

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Courtesy of Electronic Arts

College football and video games each bring in billions of dollars each year, and when they can come together they are a commercial success, as can be seen with the NCAA Football franchise from EA Sports.

The most recent release of the franchise came back in 2013 with the release of NCAA Football 14, which sold over one million copies and was one of the best-selling sports video games of the year. However, the franchise was discontinued due to legal disputes in regard to the usage of college athletes’ likenesses in the games.

When the NCAA passed regulations to allow student-athletes to earn money with their name, image, and likeness (NIL), a path could be seen for the franchise to resume. Just a few months later, in early 2021, EA Sports announced that the series would return and there is an expected release of summer 2024.

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While the release is highly anticipated by fans, there are some developments that could impact the release date or the game entirely.

Reports have indicated that EA Sports would pay each player an estimated $500, from a total cash pool of $5 million and would not earn royalties from sales. As of late, some players and now NIL agencies have voiced their displeasure with that, citing that is ” far below market value”.

Earlier this week, the Brandr Group – who represents top football programs such as Alabama, Georgia, and Texas – filed a lawsuit against EA Sports for this reason and is arguing that EA is “causing irreparable harm”.

“Unfortunately, EA Sports is trying to avoid paying collegiate football players a fair price for their participation in the Game, continuing the pre-O’Bannon pattern of large corporations taking advantage of young student-athletes and capitalizing on their NIL,” the lawsuit states.

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While it sounds like the lawsuit is related directly to compensation, it is more directly related to representation. Simply put, the Brandr Group wants to be involved in any deals between EA Sports and the 54 schools it represents, as so similar agencies.

Athlete Advantage is of those and is one of the largest NIL agencies in the country, representing high-level SEC players and USC‘s Conquest Collective. Related to Kentucky, they represent Kentucky quarterback Devin Leary and operate Kentucky‘s “The 15 Club” collective. The agency has voiced its support of the lawsuit.

“This lawsuit represents a pivotal moment in the pursuit of justice and rightful compensation for these talented athletes, and Athlete Advantage is honored to stand alongside Brandr Group in this crucial fight,” the agency said.

EA Sports has responded to the lawsuit and has stated that they “100%” plan to work with the Brandr group to find a solution. This will be an interesting development to follow as we near next year’s anticipated release date.

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The State of Kentucky Football

Following their worst season in nearly a decade, Kentucky Football faces a steep rebuild and rising expectations.

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Kentucky football coach Mark Stoops has been linked to the Texas A&M job.
Chet White | UK Athletics

After charting a 4-8 record in the 2023-24 season, including a 1-7, second-to-last finish in the SEC, Kentucky Football looks lost for the first time in a long time.

It can be argued that the program never really broke through to the “higher echelon” of college football in the first place, but even then, they’ve been consistently better than they were historically known to be. Until now.

With that aforementioned .333 record, the Cats weren’t able to earn a bowl game. That marks the first time since the 2015 season that Kentucky Football won’t appear in postseason competition, and, excluding the 2020 season (for COVID-related reasons,) it’s also the only time the Wildcats have finished under .500 since then.

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What about the last time the team had less than five wins? 2013, in Stoops’ first season. The deeper you dig, the worse it appears.

Losing to Louisville in blowout fashion at the end of last month felt like the straw that broke the Cats’ back. It was clear that whatever would happen next wouldn’t be simply transitional, and thus far, the early offseason has evidenced that.

The Big Move

It began with an exodus. Star wideout Barion Brown elected to transfer to LSU for his senior season. His receiver running mate, Dane Key, left for Nebraska. In addition to the team’s two primary deep threats, Chip Trayanum, the promising back and former Buckeye who spent much of this year battling injuries, took his talents to Toledo.

In total, the Cats have lost nearly two dozen players to the transfer portal, and that’s not even counting the guys headed to the NFL draft (like Deone Walker and Maxwell Hairston,) as well as the graduates.

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To put it bluntly, next year’s team will share little more with the players from this past season than the blue and white on their jerseys. It’s a brutal overhaul, though one Coach Stoops and his staff are trying to get the jump on, to their credit.

Fresh Faces

Among a growing list of incoming transfers, a few names in particular stand out. Chief among them is Zach Calzada, a quarterback whose upcoming season at Kentucky will mark his fifth year playing football in his third different jersey.

The journeyman spent this past season at Incarnate Word, where he threw for 35 touchdowns and only nine interceptions. He completed 344 passes on the year, almost doubling that of his previous two. 

Before his two-year stint at IW, Calzada spent the beginnings of his college career at Texas A&M where, among a mixture of steadily improving statistics, he led the Aggies to an impressive home win over the still Saban-led Alabama Crimson Tide. Whether or not his recent success in the Southland Conference will translate back to the SEC is yet to be seen, but, at least on paper, this pickup makes sense for Kentucky following a year of unsparing QB play across the board.

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Along with Calzada, the Cats have hauled in J.J. Hester, a 6 ‘4 senior receiver from Oklahoma, Dante Dowdell, a power back coming off a 12-touchdown season for Nebraska, and Sam Greene, a defensive end transferring in from USC, among a handful of others. We’ll have a team. 

Though, even considering the roster turnover, that wasn’t the question. That still remains, “what will that team do?”

Potential vs. Progress

Kentucky is 18-25 in their last three seasons of football; a steady decline that has been made worse by the fact that the program’s outlier 10-3 finish in the 2021 season has since been disqualified by the NCAA due to a rule violation. All in all, the last half-decade has been, at best, barely getting by.

How long will this trend continue? The only thing we know for sure is that nobody is sure. Answering that question requires the analysis and knowing of many moving parts, not all of which are at widespread disposal.

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But this much is clear: the longtime variable nature of Kentucky Football came to a head this year, and the product we’re about to see is going to have to be radically different from the one we’ve just seen in order to right this ship.

For better or worse, the 2024-25 season will likely go down as the most important yet in the Stoops era at UK.

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Kentucky Athletic Collectives Rank 11th of 16 Teams in SEC, Bring in over $11 Million

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Kentucky ranks 11th of 16 SEC teams in collective fundraising.
Jordan Prather | Imagn

For better or for worse of college sports, NIL is here to stay and it certainly gives an advantage to schools with more money. Just looking at the SEC alone, collectives raised more than $200 million in the 2023-24 fiscal year. Unfortunately, Kentucky is ranked in the lower half of that.

According to documents from the House v. NCAA proposed settlement, Kentucky raised $11,254,204 from athletics collectives for the 2023-24 fiscal year. That ranks 11th of the 15 public universities in the SEC and is just more than half of the top collective, Texas who raised over $22 million.

Full Rankings

Rank
School NameCollective Funding
1Texas22,272,474
2LSU20,137,141
3Georgia18,326,566
4Texas A&M17,228,714
5Alabama15,995,406
6Florida15,802,237
7Oklahoma14,817,595
8Tennessee11,602,164
9Auburn11,588,953
10Arkansas11,544,039
11Kentucky11,254,204
12S. Carolina9,554,700
13Ole Miss8,872,378
14Missouri7,146,859
15Mississippi St.6,467,166
NRVanderbiltNot Available (Private School)

While collective funding is low, Kentucky has been a top 20 athletic program in total revenue, partly thanks to being a school that profits from its basketball program. Looking ahead to 2025, Kentucky is expected to stay in the top 20 nationally in athletic revenue, fifth in the SEC by bringing in an estimated 131,139,792. Ahead of programs like Georgia, LSU, Florida, and Tennessee.

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With revenue sharing coming in the near future, even more money is going to be involved in roster and program building. Schools in the Big Ten and SEC have an even bigger advantage due to their new TV deals, giving them up to an extra $70 million or more.

A new era of college sports is here. It’s time to prepare and embrace it.

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Kentucky Wide Receiver Calls for “A Lot” More Leadership and Accountability from Staff

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Kentucky Wildcats head coach Mark Stoops walks onto the field before the game against the Louisville Cardinals.
Jordan Prather | Imagn

A poor offensive line. Inconsistent quarterback play. A lot of things led to Kentucky football’s abysmal 2024 season. However, they had the talent to finish better than 4-8, only defeating one power opponent this season. So what could have helped?

Kentucky wide receiver Ja’Mori Maclin was asked that question after the Wildcats’ loss to Louisville on Saturday. To his credit, he answered honestly and professionally.

“A lot more leadership,” Maclin said. “Holding guys accountable for things. A lot more discipline for all the guys… All around, players and coaches. We’re still a team, I don’t want to point at any one person or specific group. All around we need better leadership.”

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Maclin is a junior and could return for another season. Despite talking about Kentucky taking the next step, he has not made his decision and will be returning home to talk to his family to do so. If Maclin does return, it sounds like Kentucky will have a leader in the receiving room.

Despite being a 1,000-yard receiver at North Texas, Maclin was not targeted often. However, on his 13 receptions, he caught four for touchdowns, the most of any receiver on the team.

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