For better or for worse of college sports, NIL is here to stay and it certainly gives an advantage to schools with more money. Just looking...
“Name, image, likeness,” aka NIL, has taken over college athletics. Love it or hate it, you can’t be competitive without it. Kentucky basketball is doing its...
College basketball is much different than it was in 2010, on and off the court. One of the biggest differences is NIL, and could one imagine...
When you look at the first ten years of John Calipari’s tenure at Kentucky, it may be the most successful run in the modern era of...
Coming off of a 51-13 loss to Georgia, it was not the best time for Mark Stoops to ask fans to “pony up” NIL money to...
John Calipari made his rare interview appearance on National TV on SportsCenter. He talked all about the team, Final Four hopes, NIL, and more on ESPN....
If you visualize the stereotypical college student, they have a stash of ramen noodles in their dorm room and drive a 10-year-old car. However, that is...
Will Levis’ arrival to Kentucky’s campus coincided with the NCAA’s approval for players to profit from their name, image, and likeness (NIL). To add, Levis is...
College football season is just around the corner and this week national and regional media outlets traveled to SEC Media Days in Nashville to learn about...
College football and video games each bring in billions of dollars each year, and when they can come together they are a commercial success, as can...